First New Expression of Jack Daniel's in More Than a Decade
TORONTO, Sept. 29, 2011 /CNW/ - For the first time in nearly a
generation, there's something new when it comes to Jack Daniel's, with
the Canadian launch of Jack Daniel's Tennessee Honey.
Hand crafted with world-renowned Jack Daniel's Old No. 7 Tennessee
Whiskey and mingled with a proprietary honey liqueur, the result is a
unique, smooth offering unlike any other in the market.
"In every sense of the word, this is a natural," said Jack Daniel's
Master Taster Jeff Norman. "Jack Daniel's Tennessee Honey brings
together two complementary tastes in a new way. The quality and
character of Tennessee Honey is in keeping with the Jack Daniel's
tradition, and we think our friends in Canada will be pleasantly
surprised with the new offering that has everyone abuzz here in
Lynchburg." Norman noted that the flavour characteristics of honey
greatly complement Jack Daniel's uniquely smooth charcoal-mellowed
character. With hints of honey and other natural flavours creating a
complex taste profile, Norman said the product will be unlike any other
offering in the honey category.
Tennessee Honey will be available in 750 ml bottles in the liqueur
section at a suggested retail price of $29.95.
"Jack Daniel's Tennessee Honey is the perfect name for this product
because each bottle is made with real honey and our Tennessee Whiskey
made right here at the distillery in Lynchburg," said Norman.
"Obviously, it's unique in that regard. Nothing else is made with
"Whether it's chilled straight or served in drinks with other mixers
like lemonade or ginger ale, we think our friends will really love its
unique taste and smooth character," Norman added.
Fly Straight. Drink Responsibly.
JACK DANIEL'S TENNESSEE HONEY is a trademark of JACK DANIEL PROPERTIES
INC. ©2011. Jack Daniel's Honey Liqueur , 35% ALC./VOL. Produced and
Bottled by JACK DANIEL DISTILLERY, Lynchburg (POP. 361), TENNESSEE,
About Jack Daniel's
Officially registered by the U.S. Government in 1866, the Jack Daniel
Distillery, Lem Motlow, proprietor, is the oldest registered distillery
in the United States and is on the National Register of Historic
Places. Based in Lynchburg, Tenn., the Jack Daniel Distillery is the
maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey,
Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel
Tennessee Whiskey and Jack Daniel's Tennessee Honey.
SOURCE Jack Daniel's Tennessee Whiskey
For further information:
Alen Sadeh/Patrick Erlich
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