Campbell Canada launches Nourish in response to growing hunger issue here and abroad

Campbell Canada helps address food security with launch of important innovation and donation of 100,000 cans to Food Banks Canada

To view the Social Media Release, click here: http://smr.newswire.ca/en/campbell-company-of-canada/campbell-canada-launches-nourish

TORONTO, Feb. 28 /CNW/ - Campbell Canada today unveiled Nourish - a complete meal with a full serving of three food groups1 created to help address the growing issue of hunger in Canada and abroad. Nourish delivers vegetables, fibre and at least 18 g of protein, thanks in part to a uniquely Canadian whole grain innovation. Borne from Campbell Canada's belief that everyone should have access to healthy food, Nourish is a first-of-its kind product designed to be a reliable and appealing food source for those who prosper, those in need at food banks and those impacted by disaster situations abroad.

Campbell Canada is launching Nourish with an initial donation of 100,000 cans to Food Banks Canada, with the help of key suppliers Keystone Foods, McCormick Canada, Norampac and Silgan Containers, who donated ingredients and materials including the chicken, spices, corrugate cases and can containers, as well as the support of Pulse Canada. Moving forward, Campbell is currently looking at ways to make the product available at key retailers so that sales of Nourish can help to fund future donations. The company will also continue to work with industry, government and international organizations to explore opportunities to make Nourishmore widely available to those in need.

"We embrace our responsibility to make healthy foods that taste good and are accessible to all Canadians regardless of their economic situation or geographic region," says Philip Donne, president of Campbell Canada. "Nourishis the result of that corporate responsibility coupled withsome of the best food we know how to make. We hope it inspires others to join us in addressing the issue of hunger."

"We commend Campbell Canada's commitment to helping address the issue of food security and alleviating hunger in Canada, especially when food bank usage is at a high," says Katharine Schmidt, Executive Director of Food Banks Canada. "To make a real impact in reducing hunger, it requires all of us to work together and we hope others are inspired by Campbell Canada's launch of Nourish."

"The naked oat that delivers such a nutritional punch in Nourish was made possible by Government of Canada researchers. It was developed by our scientists, grown by Canadian farmers and is now being delivered to families in need," said Agriculture Minister Gerry Ritz. "We are proud that this innovative variety is part of this tremendous, new product."

Campbell Canada is asking Canadians to join in their efforts to alleviate hunger by learning more about Nourish at Facebook.com/CampbellCanada and sharing their reactions, support and ideas for the future of Nourish. By getting involved, Canadians can trigger a donation of Nourish to Food Banks Canada. There are four ways to help: 

  1. Watch a short video about Nourish on Facebook
  2. Share the video with friends
  3. Discuss Nourish on Facebook with a comment or on Twitter using the #Nourish hashtag
  4. Like the video or the Campbell Canada Facebook page 

For the team at Campbell Canada, the launch of Nourish marks the next phase of the company's commitment to provide Extraordinary, Authentic Nourishment for All through three causes: 

  • Alleviate Hunger means taking a lead role in alleviating hunger because of who we are and what we do. Each year Campbell donates one million pounds of wholesome food to food banks across the country through its multi-year commitment to Food Banks Canada.
  • Better Meals means helping Canadians to select better foods and prepare better meals. We've developed hundreds of recipes and products to make it easier for Canadians to prepare better meals.
  • Positive Nutrition means ensuring our foods lead in health and wellness. At Campbell, we continue to evolve our products to meet the diverse dietary needs of Canadians so that healthier choices are easier choices.

1. Per Canada's Food Guide

About Campbell Soup Company
Campbell Soup Company recently unveiled a plan to reduce childhood obesity and hunger in Camden, New Jersey, Campbell's world headquarters' home since 1869. The company plans to invest $10 million over ten years with the goal of reducing childhood obesity and hunger in Camden's 23,000 children by 50 percent.

Through its "Nourishing" corporate social responsibility program, Campbell Soup Company has been recognized for making a positive impact in the workplace, in the marketplace and in the communities in which it operates. The company has been added to the Dow Jones Sustainability Indexes, named to the 100 Best Corporate Citizens List by Corporate Responsibility magazine, ranked second in 2008 and ninth in 2009 for Best Corporate Reputation by Boston College Center for Corporate Citizenship, Reputation Institute, named to the list of 2010 World's Most Ethical Companies by Ethisphere magazine and named a Catalyst Award Winner in 2010. Campbell���s Corporate Social Responsibility report describes the strategies, policies and programs and can be accessed at www.campbellsoupcompany.com/csr

Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soups and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's" and "V8." With a soup plant located in Toronto, ON, Campbell Canada is a subsidiary of Campbell Soup Company. Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.ca.

/NOTE TO EDITORS: Media Assets accompanying this story are available as follows:

Photo:  http://smr.newswire.ca/media/articles/1121/Naked_Oats_high.jpg

Photo : http://smr.newswire.ca/media/articles/1121/nourish-six-vegetable-grain.jpg

Video: http://www.youtube.com/watch?v=8wfCOxWGIHU

SOURCE Campbell Company of Canada

For further information:

Melanie Rockliff 
Campbell Company of Canada 
416-251-1131 x8479 
melanie_rockliff@ca.campbellsoup.com 

Rebecca Webster
Weber Shandwick
416-642-7975
rwebster@webershandwick.com

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Campbell Company of Canada

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