Caesarstone Canada Hosts Successful Launch Party in Toronto

TORONTO, Sept. 7, 2011 /CNW/ - Caesarstone® Canada celebrated the official launch of their Canadian operations, as well as their latest quartz surface collection, SupremoTM, on Thursday, September 1, at the ROM in Toronto, ON. More than 1,000 people came out to celebrate "The Art of Expression", a reflection of Caesarstone's new brand image which encourages the freedom of expression through design. 

"The launch party was a definite success", said Fernando Mammoliti, CEO. "We were blown away by the number of people who came out to support us. The response was great and the party really gave our family of customers the opportunity to see the many different ways Caesarstone can be incorporated into their designs, and more importantly, their lifestyles."

The ROM provided an elegant, gallery-like setting with Caesarstone featured as the "art". Various pieces of furniture were designed and fabricated out of Caesarstone Supremo and displayed at the venue, including: a twenty-two foot long bar made out of 1600 Swan Lake; two communal tables made out of 1650 Fair Lady and 1150 Queen of Sheba; four eight-foot lanterns made out of 1050 Shining Armor, 1350 Maharaja, 1550 Ocean Palace and 1650 Fair Lady; as well as beautiful cruiser tables with tops made from 1420 Queen of Hearts.

The Toronto event was the first of a series of launch parties to officially celebrate their coast-to-coast Canadian operations in four major markets, which also include Vancouver, Calgary and Montreal.

About Caesarstone

Caesarstone, the original quartz surface, is a leading supplier of the finest quartz surfaces to the global marketplace. Caesarstone manufactures high-quality quartz slabs for a variety of uses and applications, such as kitchen countertops, bathroom vanities, flooring, wall paneling and more. Their unique variety of colours, patterns and textures, coupled with the brand's incredibly resilient characteristics, is quickly driving the Canadian demand for quartz surfaces and making Caesarstone the preferred choice for kitchen and bathroom countertops.

About Supremo

Using the most innovative technology, Caesarstone has created a unique collection that differs from any other quartz product. SupremoTM comes in eight elegant and stylish colours and mirrors nature's endless diversity, with each slab varying in colour and pattern. With Supremo, you can put your unique stamp on any room, and create an interior finish which is strikingly different from any other. The Supremo collection is suitable for all applications - from kitchen countertops, backsplashes to wall paneling, as well as vanity tops and custom-made furniture.

SOURCE Caesarstone Canada

For further information:

Annie Zeni, Marketing Manager
T: 416-479-8437
azeni@caesarstone.ca

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