Caesarstone Announces Official Canadian Launch, Western Canada Expansion to Satisfy Canadian Demand for Quartz Countertops

TORONTO, May 5 /CNW/ - Caesarstone, the original quartz surface manufacturer, today announced the official launch of Caesarstone Canada, as part of a series of initiatives to further expand its presence in the Canadian surface marketplace.

On May 5th, 2011, Caesarstone Canada, manufacturer and distributor of Caesarstone quartz surfaces, will officially open for business across Canada, with branches in British Columbia, Alberta, Ontario, and Quebec, servicing all provinces and territories. Leading the charge is 20 year industry veteran, Chief Executive Officer, Fernando Mammoliti. "This is an exciting time for Caesarstone Canada. Our expansion into the Western market allows us to position ourselves nationally and will enable us to better serve all of our customers through local sale and distribution points, offering unmatched delivery from coast to coast", says Mammoliti.

Caesarstone is certainly not new to the surface industry.  The product, which was first introduced in the late 80's, is very well known on a global front and dominates many surface markets. Caesarstone's unique variety of colours, patterns and textures, coupled with the brand's incredibly resilient characteristics, is quickly driving the Canadian demand for quartz surfaces and making Caesarstone the preferred choice for kitchen and bathroom countertops.

"Once our expansion is fully implemented, we will have sales support, product distribution and showrooms in all major Canadian markets, allowing us to grow the brand and make Caesarstone a household name in Canada. Right now, we are focusing our efforts on strengthening relationships, increasing product availability, and building efficient operations to effectively support the growing demand for Caesarstone" says Domenic Oppedisano, Chief Operating Officer for Caesarstone Canada.

The Canadian headquarters, located in Concord, Ontario, will provide sales and marketing support on a national level, and will serve as the primary contact for all activities related to the brand in Canada.

About Caesarstone

Caesarstone, the original quartz surface manufacturer, revolutionized the surfaces market by leveraging quartz to create a brand new surfacing material in 1987. Today, Caesarstone is a leading supplier of the finest quartz surfaces to the global marketplace. Caesarstone manufactures high-quality, quartz surface slabs for a variety of uses and applications, such as kitchen countertops, bathroom vanities, flooring, wall cladding and more. Their proven record of accomplishment is marked by years of inspirational and innovative product design that sets them apart from the rest of the industry.

SOURCE Caesarstone Canada

For further information:

Annie Zeni, Marketing Manager
Caesarstone Canada
T 416 479-8400 Ext. 8437
azeni@caesarstone.ca

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