Celebrated Canadian illustrator Michael Martchenko partners with CCC and
Brother to spread the word with a unique work of art
DOLLARD-DES-ORMEAUX, QC, Feb. 15, 2012 /CNW Telbec/ - Today, Childhood
Cancer Canada (CCC), in collaboration with Brother Canada, launched its
national awareness campaign "Words of Hope," to commemorate
International Childhood Cancer Awareness Day. The inaugural campaign,
featuring renowned children's book illustrator Michael Martchenko, aims
to support families affected by childhood cancer through a unique work
of art inspired by Words of Hope from across the country.
Through its "Words of Hope" campaign, CCC is encouraging all Canadians
to submit inspiring words online, until April 1st, 2012, by visiting www.wordsofhope.ca . Martchenko's work of art will be unveiled to the public at a surprise
location in Toronto this May.
Martchenko, best known for illustrating many of Robert Munsch's most
popular children's books, has a long history of creating art that
resonates with a younger audience. "I am thrilled to be participating
in a project that supports such a worthwhile cause," expressed
Martchenko. "Art has a unique impact on children - it brings concepts
and feelings to life, and resonates in a very special way. I am excited
to be part of a creative project inspired by the healing power of
This year is a particularly exciting time for CCC, which is proudly
celebrating its 25th anniversary. "We are celebrating an important landmark and will strive
to have more impact on the lives of Canadian children suffering from
cancer," said Megan Davidson, President and CEO of CCC. "Many thanks go
out to our partners, who help us provide hope and empowerment to
children fighting cancer and to their families. We are also so grateful
and extremely excited to be working with an artist as beloved as
Michael Martchenko," she added.
"We are very happy to be able to give back to our community by
participating in this creative art project," expressed Martin
Featherston, President of Brother Canada. "CCC is an admirable
organization and we are proud of our partnership with them."
Recent statistics show that children affected by cancer are living
longer. With a survival rate of approximately 82%, CCC is dedicated to
funding national research, while delivering critical education,
community and connectivity programs to families affected by cancer.
With the support and funding from corporate sponsors such as Brother
Canada, CCC can maintain its important support programs and award
post-secondary Survivor Scholarships to its brave survivors.
For more information on CCC or to submit some Words of Hope, please
About Childhood Cancer Canada (CCC):
Founded in 1987, Childhood Cancer Canada is the country's leading
foundation dedicated to funding national research while delivering
critical education, community, and connectivity programs to children
with cancer and their families. Through our national network of care we
have been able to reach those who need our help. Our partnership with
C17, the Council of Pediatric Hematologists/Oncologists, ensures that
the national research we fund improves health outcomes and quality of
life for children and adolescents.
About Brother Canada:
Brother Canada celebrated its 50th anniversary in 2010. The company was established in Montreal in 1960
and is part of a worldwide network of companies belonging to Brother
Industries Ltd, of which the corporate headquarters is situated in
Nagoya, Japan. Active in over 100 countries, Brother markets a wide
range of business machines and home appliances known for their
reliability, ease of use and versatility at affordable prices. Numerous
Brother products have been awarded significant honours.
Recent awards for the company include: the PC Mag Reader's Choice Award
2011 for the quality and reliability of Brother B&W and colour laser
printers and all-in-ones, as well as the internationally recognized iF
Product Design Award 2011, commending seven Brother products for their
innovation and quality of design. Brother Industries Ltd. is a 6
billion-dollar (USD) company employing more than 29,000 people
operating in 44 countries and regions around the globe.
Brother Canada has pledged to support CCC. Through its partnership with
them, Brother has become a National Sponsor and has helped fund a
variety of vital initiatives.
For more information on Brother Canada, please visit www.brother.ca.
SOURCE BROTHER INTERNATIONAL CORPORATION (CANADA) LTD.
For further information:
514-282-4841 / firstname.lastname@example.org