BRITAX 'Stroll Your Way' Event Offers Big Savings for Parents

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    -- Purchase a B-READY stroller and 'Stroll Your Way' with a free
    stroller-compatible BRITAX product --




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CHARLOTTE, N.C., Feb. 16, 2011 /CNW/ -- Parents in the market for a versatile stroller will for a limited time get an added bonus -- valued up to $160 -- when purchasing the BRITAX B-READY stroller.

Beginning March 1, parents who purchase a B-READY stroller will have their choice of: One free BRITAX Bassinet ($159.99), Second Child Seat ($159.99), or a $159.99 credit toward a Chaperone Infant Car Seat (normally $269.99). The B-READY -- recent winner of the first "Twiniversity Approved" Stamp Of Approval -- is a modular stroller that can be converted from a single child system to a two-child or twin system using any combination of seats, bassinets and infant car seats in 14 possible configurations. The BRITAX "Stroll Your Way" Event runs through June 30, 2011, while supplies last.

"We know that a stroller is a big purchase for parents, and it's one that they'll likely use for several children," said Jon McGuire, BRITAX director of marketing. "Our 'Stroll Your Way' Event allows parents to save significantly while customizing their stroller to fit their lifestyle."

The B-READY offers a number of features that make it practical and easy to travel with children. These include: a removable seat that can be positioned forward or rear facing, an adjustable, no re-thread five-point harness system, multi-position recline and full suspension ensuring a smooth ride. The stroller's flat fold allows parents to easily store it with or without the seat attached. To see how the B-READY's features and configurations work, see this video demonstration.

The B-READY comes in several fashions -- each coordinating with a Chaperone Infant Car Seat fashion -- with a suggested retail price of $529.99. It is available at mass and independent retail stores. Customers will redeem their free BRITAX bassinet, second child seat, or Chaperone credit at the point of purchase. For more information about BRITAX, visit www.britax.ca, or find BRITAX on Twitter, Facebook or YouTube.

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    About Britax Child Safety Inc.

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BRITAX manufactures and markets lines of premium car seats, strollers and accessories. Since its founding in Britain in 1939, the company has become one of the world's most trusted juvenile products brands, known for its commitment to thoughtful engineering and top-quality, intuitive design.

The company offers more than 8 car seat models in the U.S. and Canada -- forward-facing, rear-facing and convertible. BRITAX consistently leads the industry in energy-management technologies that go well beyond the safety requirements of government agencies, offering superior 360-degree protection.

The BRITAX stroller line is constantly evolving to meet the modern family's lifestyle needs. The line offers versatility; a lifespan beyond one child; lightweight solutions for easy travel; and smooth maneuverability.

BRITAX USA is located in Charlotte, N.C., and employs more than 200 people. For more information, visit www.britax.ca.

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SOURCE Britax Child Safety Inc.

For further information: Kate Clark of Britax Child Safety, Inc., +1-704-409-2269, kate.clark@britax.com; or Kelli Conkey, kconkey@reynoldsgroup.com, ext. 110, or Mariana Mack, mmack@reynoldsgroup.com, ext. 107, both of The Reynolds Communications Group, +1-312-541-9300, for Britax Child Safety, Inc. Web Site: http://www.britax.ca

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Britax Child Safety Inc.

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