New site offers Canadians straight-up information about some of life's
most important issues
TORONTO, Sept. 19, 2011 /CNW/ - Today we announce the launch of a new
site that will help busy Canadians navigate some of life's most
pressing challenges - from career choices and family matters to staying
healthy and keeping up with finances, Brighter Life is a place for
learning, sharing ideas and having conversations about complex issues
that go to the heart of building secure, meaningful, healthy futures.
Brought to you by Sun Life Financial, Brighter Life invites all
Canadians to get involved - by reading, posing questions to our
columnists, contributing ideas and experiences, answering poll
questions, and sharing insights with those who face similar challenges.
Brighter Life was built on the philosophy that it's real people and
real lives that can make the biggest difference when making life's
Get started! Here are some of the ways you can connect with
Tune in to our topics: The jargon-free articles and tools on the site tackle the issues always
on our minds, including money, health, family, working life and retirement.
Check out what others like: Our most popular and discussed articles and columns appear on every
page, featuring tips and ideas you can apply today.
Find a solution: There's a list of tools and calculators aimed at making planning for the future a little more fun and simple.
And a Simply put column provides clear, easy to understand answers to your questions
about personal finance.
Interact with our experts: Read about Dave Dineen's first year of retirement in his column Dave's retirement journey; learn how to navigate Today's economy with Kevin Press; or follow Gerald McGroarty as he discusses career and
work-life issues in his column Making it work.
Follow us elsewhere: We're on Facebook, YouTube and Twitter. You can also subscribe to BrighterLife.ca.
BrighterLife.ca is committed to bringing people together to benefit from
each other's insights, through personal stories and shared experiences.
So, are you ready to join the conversation? We can't wait to see what
you have to say on www.BrighterLife.ca.
About Sun Life Financial
Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth
accumulation products and services to individuals and corporate
customers. Chartered in 1865, Sun Life Financial and its partners today
have operations in key markets worldwide, including Canada, the United
States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan,
Indonesia, India, China and Bermuda. As of June 30, 2011, the Sun Life
Financial group of companies had total assets under management of $474
billion. For more information please visit www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under the ticker symbol SLF.
Note to Editors: All figures in Canadian dollars unless otherwise noted.
"Brighter Life is all about helping Canadians take control of the things
that matter most in life including their family, work and finances.
There's a lot of chatter out there and social media is truly a space
where we can connect, share solutions and offer some really concrete
problem-solving." - Brenda Spiering, Editor, BrighterLife.ca
"Brighter Life is about helping Canadians understand and share ideas
about everyday challenges and how they intersect with money, health,
and family." - Darin Diehl, Assistant Vice-President, Canadian Websites, Sun Life
"Since retiring a few months ago, I've had to 'relearn' how to work
less, listen more, sleep in and adapt to a new jogging schedule … I'm
having some of the best experiences of my life. It's great to have a
place like Brighter Life where I can share my journey and connect with
others on a similar path." - Dave Dineen, columnist, Dave's Retirement Journey
Brighter Life logo / SimplementBrillant logo
Screenshot of site
[insertYoutube feed, leading with intro video (also show How to make a will video?]
On Facebook (http://www.facebook.com/BrighterLifeCA)
On Twitter (http://twitter.com/#!/brighterlifeCA)
On YouTube (http://www.youtube.com/user/BrighterLifeCA)
Image with caption: "BrighterLife.ca asks Canadians to share ideas about money, health and family (CNW Group/Sun Life Financial Inc.)". Image available at: http://photos.newswire.ca/images/download/20110919_C4124_PHOTO_EN_3390.jpg
Image with caption: "BrighterLife.ca asks Canadians to share ideas about money, health and family (CNW Group/Sun Life Financial Inc.)". Image available at: http://photos.newswire.ca/images/download/20110919_C4124_PHOTO_EN_3392.jpg
Video with caption: "Video: Welcome to Brighter Life". Video available at: http://www.youtube.com/watch?v=We_Vvp3LwEA
Video with caption: "Video: Smart ways to cover the cost of university". Video available at: http://www.youtube.com/watch?v=OfpO3yhyeL8
SOURCE Sun Life Financial Inc.
For further information:
Media & Public Relations, Sun Life Financial
Phone: 519-888-3900 ext. 4896