WATERLOO, ON, Nov. 21, 2011 /CNW/ - Brick Brewing Company (TSX.BRB)
announced today it will start importing and distributing select North
American Brewery beers into Canada. Included within the mix is Magic
Hat; craft brewed in Vermont, this quirky and mysterious brand is
currently the 10th largest craft brand in the United States and 3rd
largest in the Northeast USA.
"As Ontario's original craft brewer, we were determined to share Magic
Hat with beer drinkers in Canada" said George Croft President and CEO
of Brick Brewing Co. Limited.
A long-term arrangement between North American Breweries, the fifth
largest craft brewer in the U.S. and Brick Brewing Company, the fifth
largest brewer in Canada, will see many more popular
out-of-the-ordinary, distinctively different easy-drinking craft brewed
beers introduced into Canada over the coming years.
"Not unlike the recent growth we've observed with our own US craft
brewed beers, we've also witnessed tremendous growth within the
Canadian craft beer market" said Rich Lozyniak, CEO of North American
Breweries "So naturally we're excited to give Canadians an opportunity
to try our US craft beers" added Lozyniak.
Together, North American Breweries and Brick Brewing Company will
significantly expand the choice of U.S. craft beers available to beer
drinkers in Canada. For all of those people who have travelled to the
States, sampled a great craft beer and wished they could get it back
home in Canada: consider this the start of something great.
About Brick Brewing
Brick Brewing Co. Limited is Ontario's largest Canadian-owned and
Canadian-based publicly held brewery. The Company is a regional brewer
of award winning premium quality and value beers. The Company, founded
in 1984, was the first craft brewery to start up in Ontario, and is
credited with pioneering the present day craft brewing renaissance in
Canada. Brick has complemented its Waterloo brand premium craft beers
with other popular brands such as Laker, Red Baron, Red Cap and Formosa
Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us
About North American Breweries, Inc.
Headquartered in Rochester, New York, North American Breweries, Inc. is
a national platform for investments and growth in the beer and malt
beverage industries. Formed in 2009, North American Breweries is one of
the largest independently owned beer companies in the United States.
NAB manufactures, imports, markets and sells its branded product
portfolio through an independent network of wholesalers throughout the
U.S. NAB's portfolio of brands includes: the Labatt brands; the Genesee
brands; the Original Honey Brown Lager and Dundee Ales & Lagers;
Seagram's Escapes; Magic Hat; Pyramid; and MacTarnahan's. NAB also
performs contract brewing of beer and other alcoholic and non-alcoholic
beverages on behalf of other companies. Additionally, NAB is the U.S.
distributor of Imperial from Costa Rica. NAB operates four breweries
across the United States, including its flagship brewery, the Genesee
Brewery, in Rochester, NY, which is one of the largest and longest
continually-operating breweries in the United States.
All statements in this press release that do not directly and
exclusively relate to historical facts constitute forward-looking
statements as of the date of this press release. Forward-looking
statements generally can be identified by the use of forward-looking
terminology such as "may", "will", "expect", "intend", "anticipate",
"seek", "plan", "believe" or "continue" or the negatives of these terms
or variations of them or similar terminology. Although the Corporation
believes that the expectations and assumptions reflected in these
forward-looking statements are reasonable, undue reliance should not be
placed on these forward-looking statements, which are not guarantees
and are subject to certain risks, uncertainties and assumptions, which
may cause actual performance and financial results to differ materially
from such forward-looking statements. The forward-looking statements
included in this press release are made only at the date of this press
release and, except as required by applicable securities laws, the
Corporation does not undertake to publicly update such forward-looking
statements to reflect new information, future events or otherwise.
SOURCE Brick Brewing Co. Limited
For further information:
George Croft President and CEO at (519) 576-9100 ext 247