- Global Competition Winner's Imagination Showcased on Battersea Power
LONDON, June 9, 2011 /CNW/ - Station Today Bombay Sapphire, the world's
number one premium gin by value1 for a second consecutive year, made imagination a reality in the climax
of the Bombay Sapphire Project Your Imagination Competition projected
onto the well-known Thames-side landmark, Battersea Power Station.
Launching the competition in December 2010, the world was asked by
Bombay Sapphire to demonstrate their imagination by submitting ideas
including drawings and poems, to be used as the inspiration for the
Bombay Sapphire 3D spectacular projection. Facebook fans selected their
favourite - from a global shortlist spanning from the UK to Australia.
The lucky winner, Erjola Veliaj from Albania was the clear victor
chosen by Facebook followers.
Working with some of the world's best creatives to inspire the 3D
spectacular projection, Erjola saw her imagination become a reality
today with the final vision being incorporated into the Bombay Sapphire
projections which transformed Battersea Power Station, the iconic
London landmark on the bank of the river Thames.
Erjola's winning concept saw Battersea Power Station 'power up' to
create a spectacle of powerful imagination. The iconic building was lit
up in a rainbow of changing colours reflecting the bold, square lines.
Spectators were then shown a cool blue world of imagination inside the
building, which reflected vibrantly in the water of the Thames. Set to
music, the projection captivated and impressed the audience. Visit
facebook.com/bombaysapphire to view the projection in full.
Erjola says, "I was so pleased to win the competition and seeing my idea
brought to life tonight is fantastic. It looks better than I could have
John Burke, Bombay Sapphire Global Category Director, says, "Bombay
Sapphire has long had imagination at its heart and through this
competition we have been able to inspire imagination in others,
something we are keen to continue."
Bombay Sapphire invited guests from around the world to view the
projection from the luxury of The Silver Sturgeon, the flagship vessel
of the lavish Silver Fleet. Floating on the Thames sipping imaginative
Bombay Sapphire cocktails gave the perfect viewpoint of this stunning
piece of work.
Since its creation, Bombay Sapphire has taken an imaginative approach to
gin making - one of the secrets to its success. It is based on a 1761
recipe created by pioneering English distiller Thomas Dakin. Dakin's
recipe and sophisticated distilling methods signalled a new era of
quality for gin. In fact, Bombay Sapphire continues to be made using a
Carterhead still purchased by the Dakin family in 1831, the perfect
vessel to create an artisan product.
Bombay Sapphire was also the first premium gin to showcase the
importance of botanicals, which are hand-selected from exotic locations
around the world. These botanicals, along with the brand's signature
Vapour Infusion process, create the tantalizing, smooth and complex
taste that is Bombay Sapphire.
When launching the "Project Your Imagination" competition last December,
Bombay Sapphire demonstrated their own imagination before inviting
Facebook fans to share theirs.
The cutting edge 3D projection morphed London's Old Royal Naval College
into a Sapphire blue ocean sea creatures motivated by the building's
naval history. Visit http://www.youtube.com/bombaysapphire to view the film.
1 Data sourced from International Wine and Spirit Research (IWSR), for
the 12 months to the end of December 2009
SOURCE Bombay Sapphire
For further information:
For further press information, photography and interview requests please contact:
Aimee Wells, Hill and Knowlton
Cassandra Stoddart, Hill and Knowlton