Philippe Létourneau takes the wheel, continuing the company's
long-standing commitment to driver safety
RICHMOND HILL, ON, April 27 /CNW/ - BMW Canada announces the appointment
of famed driving expert and former race car driver, Philippe
Létourneau, as its new Chief Driving Instructor. In his new role,
Philippe will lead all aspects of BMW Canada's comprehensive Driver
Training program for consumers, a fully-integrated approach to road
safety which has been promoting higher standards and driving behaviours
for more than 30 years.
Létourneau: No stranger to safedriving.
As a former professional race car driver with years of experience
instructing at both the novice and professional levels, Philippe is a
seasoned expert in all areas of driver training and is a passionate
advocate for safe driving. Most recently, Philippe provided counsel to
some of Canadian's most unsafe drivers as a judge on the hit TV show
"Canada's Worst Driver." As BMW Canada's Chief Driving Instructor,
Philippe will apply his knowledge to run all areas of BMW's extensive
Driver Training program, including curriculum development, in-classroom
and in-car instruction.
"I am thrilled and proud to take on the new role of Chief Driving
Instructor for BMW Canada," says Philippe. "It is important that
drivers at all levels receive fundamental training on how to drive
safely. BMW has been paving the way in driver safety instruction for
decades. It is one thing to build the best cars in the world, but at
the end of the day, the most important decisions are made by the
driver, so we work to establish the skills and approaches to driving
for everyone who participates in our training programs."
BMW Group Driving Experiences: A long heritage of responsibility and
When BMW began its Driving School back in the 1970s, the objective was
clear: "Establish the optimum combination of the better car and the
better driver." To this day, that claim and commitment remain
unchanged, clearly expressing the all-round responsibility assumed by
the BMW Group in the area of road traffic safety.
This responsibility was taken on in recognition of the fact that apart
from building particularly safe vehicles, the promotion of driving
skill is also able to reduce the risk of accidents from occurring.
"As a world leader in automotive safety and driver education, BMW is
committed to a fully integrated approach to road safety, no matter what
Canadian road conditions you face," says Létourneau. "Since the
inception of the Driver Training program, BMW has been offering
Canadian drivers the unique opportunity to learn from highly-qualified
BMW instructors, like myself, who provide approved driving skills,
superior safety and a better understanding of a vehicle's
BMW Driver Training is available to all Canadians who hold a valid
drivers license. "You do not need to own a BMW to participate,"
concluded Létourneau, "but it's a wonderful opportunity to drive these
outstanding vehicles in unique circumstances."
Experience a BMW Drive Event: Phillipe Létourneau showcases xDrive at
Philippe makes his official debut in his new role at a series of
upcoming BMW xDrive Events where participants will experience the unique handling of the BMW X
series of vehicles in the classroom and on the track. Two unique
courses allow them to test vehicle handling and off-road expertise, and
Philippe will be on hand to teach participants about road safety.
Events will take place in the following locations:
BC Driving Centre at Pit Meadows
April 29 - May 1
May 27 - 29
Toronto Congress Centre
June 10-12, 17-19
Event registration is free on a first come, first served basis at the
Media interviews: On-site interviews with Philippe can be arranged at any one of the three
events. Philippe is available to discuss the Driver Training program
and his new role as Chief Driving Instructor, and to provide insight
into unsafe driver trends and interactive tips on safe vehicle
BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned
subsidiary of BMW AG and is responsible for the distribution of BMW
luxury performance automobiles, Sports Activity Vehicles, Motorcycles,
and MINI. BMW Group Financial Services Canada is a division of BMW
Group Canada and offers retail financing and leasing programs and
protection products on new and pre-owned BMW and MINI automobiles, as
well as retail financing for new and pre-owned BMW Motorcycles. A total
network of 41 BMW automobile retail centres, 18 BMW motorcycle
retailers, and 26 MINI retailers represents the BMW Group across the
SOURCE BMW Canada Inc.
For further information:
Barb Pitblado, Director, Corporate Communications
BMW Group Canada
905-428-5005 / email@example.com