TORONTO, April 19 /CNW/ - Increased competition in the consumer goods
marketing category should be welcomed, according to the recent winner
of Best Food Industry Online Campaign for their Cheestrings "Cheesy's Mission 2 WIN" promotion.
"This award is especially important to us," says Sathish Bala CEO
Blueband Media, "it celebrates our work in a category that our company
excels at. Consumer product promotions is something our team has become
experts in, the recognition is exciting".
The 16 week Promotion engaged consumers in helping to find Cheesy, the
missing Cheestrings Hero. By purchasing product, completing "missions",
& interacting with the brands social media channels, consumers received
PIN's for entries into weekly and grand prizing.
The site also featured an Augmented Reality component exclusive for
product purchasers. The multiple touch points that kept consumers
engaged over the 16 week campaign, helped make it such a success for
the client and the brand.
"Consumers need excitement and variety to keep their attention. Creating
a digital promotion where they are doing the same thing week after week
will lose its appeal very quickly. The Mission 2 WIN campaign gave
consumers something to look forward to every week" - Chris Gostling,
Blueband Media has just launched the new Spring Promotional website for
Black Diamond Cheestrings http://epicadventure.cheestrings.ca
About BlueBand Media
An interactive agency, specializing in integrated digital promotions for
consumer focused brands. BlueBand Media is based out of Toronto, with
national CGP clients. For information, please visit, BlueBandMedia.com
SOURCE Blue Band Media
For further information:
Sathish Bala or Chris Gostling
firstname.lastname@example.org - 416-977-4774
675 King St W, Suite 301 - Toronto, Canada
The Integrated Idea Agency - Bluebandmedia.com