-- Largest audience growth in young adults for any summer sport on
Canadian TV --
-- Jays on Sportsnet averaging 508,000 viewers per game (2+) --
TORONTO, Sept. 12, 2011 /CNW/ - The Jays on Rogers Sportsnet is a hit with younger viewers, recording a 22 per cent* audience
increase this season in Adults 18-34 and 19 per cent increase in Men
No other televised sport in Canada has achieved such significant
audience growth in these two demos this summer, making the Blue Jays
the highest growing televised summer sport in Canada among young
According to BBM Canada, through the end of August, Sportsnet's coverage
of the Toronto Blue Jays has attracted an average audience of 101,000
in Adults 18-34, compared to an average of 83,000 over the same period
last year, while Men 18-34 is averaging 63,000 viewers, compared to
53,000 last year.
"The numbers don't lie. The Blue Jays are the number one growing sport
on television with young adults this summer and the team is attracting
a younger audience," said Scott Moore, President, Broadcasting, Rogers
Media. "The trending certainly points to these numbers continuing to
climb with the development of young Jays players, such as Canadian
Blue Jays audiences on Rogers Sportsnet are up 19 per cent overall
through August with an average audience of 508,000 (2+).
The Jays start a two-game series against the Boston Red Sox, Tuesday,
Sept. 13 on Sportsnet at 6:30 p.m. ET.
For all the scores, highlights, breaking news and inside stories from
MLB, tune in to Sportsnet Connected and visit www.sportsnet.ca.
Rogers Sportsnet provides HD live-event coverage of the Toronto Blue Jays, Major League
Baseball's 2011 World Series, NL and AL League Championships, MLB
Divisionals, the 82nd Annual MLB All-Star Game, 2011 MLB All-Star Home
* Source: BBM Canada
SOURCE Rogers Sportsnet
For further information:
Adam Auckbaraullee, Communications Officer
Dave Rashford, Director of Communications and On-Air Promotions
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