Black's and Babies"R"Us help turn children's milestones into lifelong keepsakes

Canadian partnership provides exclusive Black's offer to Babies"R"Us customers

TORONTO, Nov. 28, 2011 /CNW/ - Black's and Babies"R"Us want to make sure parents have lasting memories and are able to truly treasure each and every moment of their child growing up. Beginning today, the two brands are partnering to provide parents with exciting Black's offers, products and services.

"Parents have been trusting Black's to help preserve their children's memories for over 80 years," says Ethel Taylor, President and General Manager, Black's. "This partnership establishes our commitment to continue providing families with premium services and offers they can rely on.  From the baby's first photo-worthy moment, we'll be there to provide parents with all their photography needs."

"Babies"R"Us fosters unforgettable moments by providing parents with the necessary items for their babies' early years," says Victoria Spada, Toys"R"Us Spokesperson.  "Whether it's their child's first crib, playful books and games for toddlers' speech development, or activity gear assisting the little ones to bounce, crawl and walk, we truly value our involvement in creating lasting memories for families. Black's is known for being the trusted keeper of these memories - it's the perfect partnership."

By announcing this exciting new partnership, the two trusted retailers hope to inspire Canadians to take an active role in capturing their kids' early milestones.

About Black's:

Established in the 1930's, Black's is Canada's premier destination for imaging and digital products and services. Black's has a network of 113 stores across Canada, a large base of loyal customers, and one of the top retail brands in the country. Over its proud 80 year history, Black's has earned a reputation for premium printing services and for being a top destination for purchasing: Photobooks, Personalized Photogifts, wireless phone devices, digital camera equipment, services, supplies and accessories; media; frames and albums. For more information about Black's, please visit www.blacks.ca.

About Babies"R"Us :

Babies"R"Us (Canada) Ltd., is part of Toys"R"Us, Inc., the world's leading dedicated toy and baby products retailer. Toys"R"Us, Canada operates 73 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca or www.babiesrus.ca.

SOURCE Black's

For further information:

Andrea De la Cuba   
Cohn & Wolfe
416-924-5700 ext. 4071
andrea.delacuba@cohnwolfe.ca
or Samantha Eng
Cohn & Wolfe
416-924-5700 ext. 4031
samantha.eng@cohnwolfe.ca

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