BIXI Toronto hits the streets today

TORONTO, May 3 /CNW/ - BIXI Toronto, the bike share program, officially kicked off this morning. Torontonians will have 24/7, year-round access to 1,000 bikes located at 80 stations in the downtown core.

"It is my pleasure to welcome BIXI to the City of Toronto's transportation network," said Councillor Denzil Minnan-Wong, (Ward 34 Don Valley East) chair of the city's Public Works and Infrastructure Committee. "BIXI is an important part of the city's efforts to encourage cycling. We are confident that this public-private partnership will dramatically increase bicycle trips in the downtown core.''

"The purpose of the program is to provide everyone immediate access to public bikes as an alternative mode of transportation," said Gian-Carlo Crivello, director of business development for the Public Bike System Company. "The BIXI bikes are designed to complement public transit, such that they are intended for one-way trips of less than 30 minutes. At the end of the trip, the bike can be dropped off at any of the 80 downtown docking stations. Thanks to the support of our enthusiastic founding members, we're convinced that Torontonians will quickly embrace BIXI."

Regular users can purchase a subscription for one month ($40 + tax) or one year ($95 + tax) which entitles them to a BIXI-key. Members then use their BIXI-key to take out a bike at any station in the network. Non-members can purchase a 24-hour pass ($5 + tax) or a 72-hour pass ($12 + tax) directly at the station. Provided that the bicycle is returned to a station within allotted 30-minute trip, no additional trip fee is incurred. General information and subscription details can be found on the BIXI Toronto website, www.toronto.bixi.com.

Partnership

Mr. Minnan-Wong and Mr. Crivello also presented BIXI's Toronto partners. Anne-Marie LaBerge, vice-president of Marketing Communications for TELUS and Tom Little, managing director, Investment Banking with Desjardins Securities, were present.

"Welcome to TELUS, as major sponsor in Toronto, and to Desjardins, associate partner of the program. Through this partnership, they show a real interest in the quality of life in our city," said Councillor Minnan-Wong.

"It is in large part due to the contributions of these partners that BIXI Toronto is a reality today," said Crivello. "Each has come on board as a national sponsor and will support future growth of the system in other key metropolitan areas within Canada in 2011," he added.

TELUS and Desjardins committed to BIXI's future

"TELUS is thrilled to help bring easy, accessible bike sharing to Torontonians with BIXI, on behalf of our more than 5,000 Toronto-based team members," said Anne-Marie LaBerge, vice-president of Consumer Marketing Communications at TELUS. "Support for healthier cities is part of our DNA at TELUS, and initiatives like BIXI allow all of us to help safeguard the environment while staying active in our day to day lives--and beating the traffic!"

"For Desjardins, this is more than a mere sponsorship opportunity. We strongly believe in sustainable development and contributing to the wellbeing of our neighbours and communities. Not only are the BIXI bikes an economical way to get around town, they also promote a healthy lifestyle and a cleaner environment," said Tom Little, managing director, Investment Banking with Desjardins Securities.

About BIXI and the Public Bike System Company

Public Bike System Company (PBSC) is the organization behind the concept, development and operation of the first large-scale bike sharing system in North America, BIXI. Destined to become a complementary means of public transportation, this service allows citizens to borrow a bike from a given station, carry out trips and return the bike to any station in the network.

PBSC offers a highly advanced bike sharing system on three continents, to private campuses and cities, such as London (UK), Melbourne (Australia), Minneapolis, Washington and Arlington (USA). PBSC also offers realistic solutions as to alternative transportation and consultant services, both technical and operational.

About TELUS

TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $9.8 billion of annual revenue and 12.3 million customer connections including 7 million wireless subscribers, 3.7 million wireline network access lines and 1.2 million Internet subscribers and more than 300,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video. 

In support of our philosophy to give where we live, TELUS, our team members and retirees will, by year-end 2011, have contributed $245 million to charitable and not-for-profit organizations and volunteered 4.1 million hours of service to local communities since 2000. Ten TELUS Community Boards across Canada lead TELUS' local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

For more information about TELUS, please visit telus.com. To learn more about TELUS' commitment to the community, please visit our Corporate Social Responsibility report at www.TELUS.com/csr.

About Desjardins Group

Awarded the coveted title "Bank of the Year 2010 - Canada" by the UK magazine The Banker, Desjardins Group is the leading cooperative financial group in Canada and the sixth largest in the world, with assets of over $172 billion. Drawing on the strength of its caisse network in Québec and Ontario, and its subsidiaries across Canada, it offers a full range of financial products and services to its 5.8 million members and clients. Desjardins specializes in Wealth Management and Life and Health Insurance, in Property and Casualty Insurance, in Personal Services, in Business and Institutional Services. As one of the largest employers in the country and one of Canada's 10 Most Admired Corporate Cultures™ of 2010, Desjardins is supported by the skills of its 42,500 employees and the commitment of nearly 6,000 elected officers. For more information, visit www.desjardins.com.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

SOURCE BIXI - PUBLIC BIKE SYSTEM COMPANY

For further information:

Michel Philibert
Public Bike System Company
Tel. : 514 789-2494, ext. 2045
Cell: 514 497-9380

Profil de l'entreprise

BIXI - PUBLIC BIKE SYSTEM COMPANY

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TELUS CORPORATION

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