MEDICINE HAT, AB, Jan. 17, 2012 /CNW/ - Premier lifestyle real estate
brokerage Better Homes and Gardens Real Estate Canada (BHGREC) today
announced its expansion into Western Canada. The addition of seven
Signature Service Real Estate offices to the brand represents BHGREC's
latest movement in providing Canadians with a full service offering
when buying and selling their home.
"There is tremendous opportunity for growth in Western Canada where the
economy is robust and consumers have a thirst for a real estate brand
that embodies the importance of home and lifestyle," said Nelson
Goulart, vice president of network services, Better Homes and Gardens
Real Estate Canada. "Signature Service Real Estate is a natural fit for
us and we look forward to leveraging their success and utilizing our
network to service Albertans both locally and nationally."
The seven offices of Signature Service Real Estate in Coaldale, Taber,
Hanna, Medicine Hat, Wainwright, Lloydminster and Bow Island (hometown
of Rob Vanden Broek, president, Better Homes and Gardens Real Estate
Canada) will now be under the banner of Better Homes and Gardens Real
Estate Signature Service.
"The Western Canadian real estate market is uniquely diverse," said
Vanden Broek. "I grew up in Alberta and understand how varied the real
estate needs are in this region of Canada. We see an incredible
opportunity to explore urban and rural real estate services in Alberta
and we're excited to build on the strong and vibrant connections to
those communities which Signature Service Real Estate has built."
BHGREC employs online and social media tools, along with others, to
enhance the customer experience and further involve consumers in the
purchase or selling of their property. This announcement marks the
beginning of BHGRE's aggressive growth since its recent launch in
Canada last October in Ontario.
"We're thrilled with Canada's acceptance of the Better Homes and Gardens
Real Estate brand," said Sherry Chris, president and global CEO of
Better Homes and Gardens Real Estate LLC. "There is significant
strength in Canada's real estate market which opens greater
opportunities for our brand to continue to make its mark. Our number
one focus is the customer and the development and expansion of the
BHGREC brand demonstrates this commitment."
For more information on Better Homes and Gardens Real Estate Canada and
franchising opportunities please visit: www.BHGCanada.ca
About Better Homes and Gardens Real Estate Canada
Better Homes and Gardens Real Estate Canada is a lifestyle real estate
brand that offers a full range of services to brokers, sales associates
and home buyers and sellers. Using innovative technology, sophisticated
business systems and the broad appeal of a lifestyle brand, Better
Homes and Gardens Real Estate Canada embodies the future of the real
estate industry while remaining grounded in the tradition of home. My
Lifestyle Brand Inc. is a master franchisor of the Better Homes and
Gardens Real Estate brand. The growing Better Homes and Gardens Real
Estate Canada network consists of its first franchisee, Better Homes
and Gardens Real Estate Signature Service, comprised of two offices and
90 agents in the Greater Toronto Area. For more information, please
Better Homes and Gardens® is a registered trademark of Meredith
Corporation licensed to Better Homes and Gardens Real Estate LLC and
Realogy Corporation and used with permission. Each Better Homes and
Gardens® Real Estate Franchise is independently owned and operated.
SOURCE Better Homes and Gardens Real Estate Canada
For further information:
(416) 482-2669 (office)
(416) 704-8733 (mobile)