Continuing leadership with four more years of support for Canadian
LONDON, UK, July 31, 2012 /CNW/ - Canadian telecommunication leader Bell
Canada is extending its support for Canadian Olympic Athletes beyond
London 2012 for an additional four years, the Canadian Olympic
Committee announced today.
"Bell is with us in everything we do and we could not ask for a better
Partner," said Marcel Aubut, president of the Canadian Olympic
Committee from a press conference at Canada Olympic House in London,
UK. "We are very excited to announce our ongoing relationship with
Bell, a key member of Canada's Olympic family."
"Bell is proud to renew our longstanding commitment to the Canadian
Olympic Committee, and we're especially excited that the Canadian
Olympic Committee will join Bell in making mental health a cornerstone
of its philanthropic focus, bringing the conversation about mental
health to schools across Canada," said George Cope, President and CEO
of Bell Canada and BCE. "Bell is also pleased to extend Bell Athletes
Connect, what we believe is the only program of its kind by a telecom
sponsor worldwide that provides nationally carded athletes with free
mobile services. Bell is happy to support our Canadian athletes by
enabling them to stay in close touch with their support network -
family, friends, fans, coaches, and fellow athletes."
The agreement encompasses several components:
The Bell Athletes Connect program will continue to be strengthened under
COC's management to help athletes stay connected with coaches, families
and with Canadians.
Bell is joining with the Canadian Olympic Team in the construction of a
social media delivery platform to help athletes to connect with
athletes and with Canadians, using the power of Bell technology.
Bell and the COC will also join forces to heighten the conversation
around mental health through the Canada Olympic Schools Program and
other Canadian Olympic Team initiatives.
In addition, Bell will make a targeted contribution through programs
which aim to strengthen high performance sport in Canada.
"Corporate support is so important to an athlete and to the sport
community on a whole," said 2008 Olympic gold medallist rower Adam
Kreek. "Plus, the Bell Athletes Connect program allows athletes to keep
in touch with their families from the road. That's the kind of thing
you can't put a price tag on."
The renewed sponsorship agreement extends the current agreement to 2016,
continuing to deliver essential support for Canadian Olympic athletes
heading to Sochi 2014, through to Rio 2016 and beyond.
ABOUT THE CANADIAN OLYMPIC COMMITTEE
The Canadian Olympic Committee leads the achievement of the Canadian
Olympic Team's podium success and advances Olympic values in Canada.
Independent and predominantly privately funded, the Canadian Olympic
Committee delivers resources that Canada's elite athletes need to
perform at their best and give their everything every day.
The backbone of Canada's Olympic movement, the Canadian Olympic
Committee works with National Sport Federations to prepare the Team for
the Olympic, Youth Olympic and Pan American Games.
By sharing our athletes' stories, we inspire all Canadians through the
power of sport: 24 hours a day, 7 days a week, 365 days a year.
A Premier National Partner of the Canadian Olympic Committee, Bell is
delivering the broadest range of live and on-demand content from the
London 2012 Olympic Games across its broadband networks to smartphones,
tablets, TVs and computer screens, getting Canadians closer to the
Games than ever before. For more information, please visit Bell.ca/London2012
Canada's largest communications company, Bell provides consumers and
business with solutions to all their communications needs: Bell
Mobility wireless, high-speed Bell Internet, Bell Satellite TV and Bell
Fibe TV, Bell Home Phone local and long-distance, and Bell Business
Markets IP-broadband and information and communications technology
(ICT) services. Bell Media is Canada's premier multimedia company with
leading assets in television, radio and digital media, including CTV,
Canada's #1 television network, and the country's most-watched
specialty channels. The Bell Mental Health Initiative is a multi-year
charitable program that promotes mental health across Canada via the
Bell Let's Talk anti-stigma campaign and support for community care,
research and workplace best practices. To learn more, please visit Bell.ca/LetsTalk. Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE).
For further information:
Canadian Olympic Committee Media Office:
Jane Almeida, Media Relations Officer, 2012 Canadian Olympic Team
Tel: +44 7714000818
Dimitri Soudas, Press Chief, 2012 Canadian Olympic Team
Bell Media Relations:
Marie-Eve Francoeur, Bell Media Relations
Tel: 514 391-5263
Email : email@example.com