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MONTREAL and TORONTO, July 16, 2013 /CNW Telbec/ - Luc Sabbatini,
President, Bell Media Sales, today announced the new organizational
structure of Bell Media's multi-platform sales force.
"Today we bring together our sales teams, combining our strengths and
unparalleled knowledge of the Canadian media market," said Sabbatini.
"Today we come as one team dedicated to our clients' success and
results. This will be achieved in large part by uncovering the right
opportunities to leverage our unique collection of brands and products.
Our primary goal is to deliver the best client experience in the
New Organizational Structure
Sabbatini confirmed Perry MacDonald as Vice-President, Conventional Sales, where he will continue to be responsible for the national conventional
sales teams in Montréal, Toronto, and Vancouver, as well as the Toronto
Local Sales team.
Additionally, Sabbatini announced the appointment of Lesley Conway as Senior Vice-President, Bell Media Sales, English Canada. The former Astral exec will be responsible for all aspects of sales in
English Canada. Her direct reports are:
Darryl Coburn, Vice-President, Specialty TV Sales and Brand Partnerships
Coburn will oversee the sales strategy for all of Bell Media's English
non-sports specialty channels, in addition to Bell Media Brand
Dean Rutherford, Vice-President and General Manager, Bell Media Radio
The former Astral executive is responsible for national sales,
overseeing Bell Media Radio Sales offices in five major markets.
Rutherford's team also acts as a representation firm for independent,
non-owned radio stations, and is responsible for radio Brand
Jordana Fatsis, Vice-President, Out-of-Home Sales
Fatsis oversees all Astral OOH sales in Toronto and Vancouver, including
the Retail, National, and Vancouver sales teams, as well as the street
Nancy McConnell, Vice-President, Digital Sales
Leading all of Bell Media's English Canada digital sales and national
operations teams, McConnell is responsible for the complete Bell Media
Digital portfolio, including web, mobile, and app properties.
Debbie Drutz, Vice-President, Bell Media Mix
Drutz leads multi-platform sales with custom creative integrations and
John Voiles, Vice-President, Sales, Western Canada
Voiles oversees the entire sales operation in Vancouver (Specialty,
Radio, OOH, Digital, Mix).
Conway will also work very closely with Joe Carter, Vice-President, TSN Sales.
Sabbatini also confirmed a Senior Vice-President, Bell Media Sales, Québec would be appointed in the near future, responsible for all aspects of
sales in Québec. Reporting to this leader in Montréal are:
Peter Germain, Vice-President, Specialty TV Sales
Germain oversees the sales strategy for all of Bell Media's French
non-sports specialty channels across Canada, in addition to English
specialty channels out of Montréal.
France Godard, Vice-President, Radio Sales
Godard is responsible for national radio sales in Montréal, as well as
Media Creativity for Bell Media's Québec radio properties.
André Allard, Vice-President, Out-of-Home Sales
Allard oversees all Astral OOH sales in Montréal, including the Retail
and National sales teams and the digital and transportation portfolio.
Guillaume Bédard, Senior Director, Digital Sales
Bédard is responsible for digital sales out of Montréal for all Bell
Media digital properties.
Michelle LaBarre, Vice-President, Bell Media Mix
LaBarre will continue to lead multi-platform sales with custom creative
integrations and solutions.
The new Québec SVP will work closely with Patrick Jutras, Vice-President, Sales and Marketing, RDS.
Sabbatini confirmed a new focus on sales marketing for the new
multi-platform sales unit. Leading this initiative are:
Nathalie Cook, Vice-President, Marketing and Innovation, English Canada
Nathalie Doré, Vice-President, Marketing and Innovation, Québec
Cook and Doré will lead a brand strategy for Bell Media Sales utilizing
tools such as relationship marketing, social media, branding
initiatives, and business-to-business opportunities to connect directly
with clients on a regular basis.
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media
creates content and builds brands that entertain, inform, engage, and
inspire audiences through the platforms of their choice. Bell Media is
Canada's premier multimedia company with leading assets in television,
radio, out-of-home advertising, and digital media. Bell Media owns 30
local television stations led by CTV, Canada's #1 television network;
34 specialty channels, including TSN and RDS, Canada's most-watched
specialty channels in English and French; four pay TV services,
including The Movie Network and Super Écran; and is managing
shareholder of premium pay-per-view service Viewers Choice Canada. Bell
Media is also Canada's largest radio broadcaster, with 107 licensed
radio stations in 55 markets across Canada. Bell Media owns Astral
Out-of-Home, one of Canada's most dynamic and innovative out-of-home
advertising companies. Bell Media also operates more than 200 websites,
delivers TV Everywhere with its innovative GO video streaming services,
including TMN GO and Bravo GO, and owns Dome Productions Inc., a
multi-platform production company. Bell Media is part of BCE Inc. (TSX,
NYSE: BCE), Canada's largest communications company.
SOURCE: Bell Media
For further information:
Matthew Garrow, Bell Media, 416.384.5258 or firstname.lastname@example.org