Bee Maid Honey launches new honey initiative

WINNIPEG, April 13 /CNW/ - Bee Maid Honey Limited announced today that the company has launched a new interactive online promotion that will provide consumers with an inside look at where honey comes from and how it can be used.

The online promotion will feature Bee Maid Honey beekeepers and will invite consumers to learn how honey actually gets from the beehive to people's homes. An interactive video introduces each section of the website and is customized to each viewer. There is also a recipe contest that allows people to upload, download, rate and comment on recipes using honey.

"How honey is produced is one of the most fascinating stories in food production. In today's food environment it is important to know that every drop of Bee Maid honey can be traced back to one of our producers. And it is important that consumers better understand the role the honey bee and the honey producer play in bringing this wonderfully pure product to our table." said Guy Chartier, CEO of Bee Maid Honey.

The promotion, which runs from April 11 through September 30 is aimed at families in Western Canada and includes the opportunity to win grocery gift cards. It will also integrate with Facebook to allow Facebook users to dynamically sign into the site via Facebook Connect.

"As Canadian beekeepers, we recognize how important it is to maintain the highest quality standards of our honey and this promotion gives us the opportunity to talk to consumers about our business and the bees on which we are so reliant" said Ted Turnbull, beekeeper.

Bee Maid Honey produces 100% pure Canadian honey and is proudly owned by Canadian beekeepers. With beekeepers located across western Canada and with production facilities in Spruce Grove Alberta and Winnipeg Manitoba, Bee Maid Honey is Canada's largest producer of 100% pure Canadian honey.

SOURCE Bee Maid Honey Limited

For further information:

For photos, information and links, go to http://www.thinkshiftmedia.com/2011/04/bee-maid-honey-launches-new-honey-initiative/, or contact:

Guy Chartier
President, Bee Maid Honey
(204) 786-8977 ext 234
email: guychartier@beemaid.com

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Bee Maid Honey Limited

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