Become the celebrity with a special Toronto International Film Festival® postcard

OTTAWA, Sept. 9, 2011 /CNW/ - Are you ready for your close-up? The red carpet? The spotlight?

Now Toronto International Film Festival (the Festival) fans have a new way to share their love of the big screen by using the small screens on their mobiles.

A new mobile app from Canada Post turns the picture you take at the Festival into a postcard with a special Festival frame that you can send on its way within minutes.

There's no better, quicker or easier way to say 'I was here…but I thought of you' while attending the 2011 Toronto International Film Festival.

And now from September 8th to September 22nd, create and mail a postcard to 3 people for the price of 2. Using the mobile app is easy: upload photo, add an address and click send. The new mobile application is available in BlackBerry, iPhone, iPad and AndroidTM formats.

The exclusive Festival frame is part of a growing number of frames created to commemorate special moments in everyone's lives. Among the newest ones available are Diwali, birth announcement, holiday, birthday and thank you frames.

"Postcards have always been a way to mark a special trip or occasion, but this app puts you in the picture," says John Swettenham, Canada Post's General Manager, Marketing. "This is a unique way for the Festival-goer to easily share something cool with friends or relatives by regular mail."

For more information on creating your own postcard or the full suite of Canada Post Mobile Apps, visit canadapost.ca/mobile

Toronto International Film Festival® is a trademark of Toronto International Film Festival Inc. used under license by Canada Post.  BlackBerry®, RIM®, Research In Motion® and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. Used under license from Research In Motion Limited. Apple, iPhone, iPod touch and iPad are trademarks of Apple Inc.., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Android is a trademark of Google Inc.

SOURCE Canada Post

For further information:

Media Relations
613-734-8888
medias@canadapost.ca


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