BE THE KING OF THE GRILL WITH BARBECUE IDEAS FROM SOBEYS

TORONTO, May 19 /CNW/ - The days are getting longer, temperatures are warming up and the patio furniture is in place.  This means one thing — summer is around the corner and it's time to fire up the grill. This season, Sobeys has the products, recipes and ideas to add thrill to your grill to make your summer sizzle.

"Canadians love to barbecue, and while we are known to brave snowstorms and freezing temperatures for the taste of the grill, the arrival of summer signifies the official start to barbecue season," says Paul Flinton, Vice-President, Marketing Sobeys Inc.  "Our customers are always looking for unique barbecue ideas to spice up their backyard restaurants, and this year we want to inspire Canadians to add some flare to a barbecue classic - the hamburger."

King of the Grill: Meet Terrific Toppings
Exclusive to Sobeys, Sensations by Compliments brings you juicy, premium, homemade-style burgers perfect for any barbecue.

Whether you want to stick with the tried and true classic beef burger or try something new and infused with unique flavours, there are many options to choose from: 100% Beef; Prime Rib; Angus; Sirloin; Mesquite BBQ Sirloin; Cheddar & Bacon; Three Cheese; Peppercorn & Garlic or NEW Korean-Style, a juicy beef burger with flavours of soya sauce, sesame oil, apples and garlic.  For those looking for something a little lighter, Compliments Balance has Extra Lean Chicken and Wild Pacific Salmon Burgers.

To hold all that flavour together, enjoy your burgers on soft, sesame-seeded Sensations by Compliments Deluxe Hamburger Buns.

Combine any of these burgers with Sobeys' pairing tips, burger topping ideas and recipes fresh from the summer issue of Inspired magazine to create memorable summer meals that will turn your casual picnic into a backyard bash.

Brilliant Burgers + Terrific Toppings = Fantastic Flavours
Sunshine?  Check.  Family and Friends?  Check.  Good Food?  That's where Sobeys burger topping and pairing tips come in.  Fresh from the pages of its summer Inspired magazine, Sobeys provides you with everything you need to add some thrill to your grill and take your casual picnic to a backyard bash.

Flavour Fusion Burger
New to Sobeys Sensations by Compliments burgers is the Korean-Style Beef Burger.  Top this tender, juicy beef burger that is infused with sweet apple flavours, soy, garlic and sesame with wasabi mayo and pickled slaw to create a burger that celebrates the sweet-savoury flavours of Korean barbecue.

Wasabi Mayo
Mix 2 tsp (10 mL) each wasabi paste, Sensations by Compliments Ginger Seasoning Paste and Compliments Soya Sauce, 30% Less Salt with ¼ cup (60 mL) mayonnaise.

Pickled Slaw
Dress 2 cups (500 mL) Compliments Coleslaw Salad Kit and finely sliced red onion with a mixture of ¼ cup (60 mL) white vinegar and 2 tsp (10 mL) sugar.

Best served on Sensations by Compliments Deluxe Hamburger Buns.

Steak House Burger
Pair Compliments Balance Lean Beef Burger, made with a choice lean beef, blend of seasonings and butcher-style patty along with horseradish mayonnaise, fresh tomato slices and a sprig of dill to create a burger that will make any night feel like a special occasion.

Horseradish Mayonnaise
Mix 1 tbsp (15 mL) Compliments Prepared Horseradish with ½ tsp (2 mL) Sensations by Compliments Roasted Garlic Seasoning Paste into ¼ cup (60 mL) Compliments Balance Mayonnaise Style Dressing.

Best served on crusty French bread as an open-faced burger.

Tempting Thai Burger
Turn up the heat and combine Compliments Balance Extra Lean Chicken Burgers with a spicy peanut sauce, green onion, shredded carrot and chopped cilantro for a Thai-inspired meal that will have taste buds tingling over the mix of sweet, spicy, crunchy and creamy toppings.

Spicy Peanut Sauce
Blend 3 tbsp (45 mL) Compliments Crunchy Peanut Butter with 1 tbsp (15 mL) Compliments Tomato Ketchup and 2 tsp (10 mL) Sensations by Compliments Chili Pepper Seasoning Paste.

Best served on Compliments Balance Original In the Thin Buns.

Dive in Burger
Add a splash of seafood to your backyard grill by pairing Compliments Balance Wild Pacific Salmon Burger with grilled pineapple, red onion, arugula and zingy lime butter.

Lime Butter
Mix the zest of 1 lime with ¼ cup (60 mL) softened butter, roll into a log and refrigerate.  Hint: leftover butter is great on vegetables especially grilled corn.

Best served on a toasted Sensations by Compliments Deluxe Hamburger Bun.

Mini Size, Mega Taste
New to Sobeys' Sensations by Compliments are premium Angus Beef Sliders mini beef burgers.  Packed with flavour in every juicy bite, they're the perfect snack or appetizer.  The sliders can be paired with any topping, to kick your summer off to a sizzling start.

  • Mexican Fiesta: Top with guacamole, roasted red pepper and cilantro.
  • Southern BBQ: Top with carrots, cabbage, mayonnaise and parsley.
  • Taste of the Mediterranean: Top with sundried tomato and olive relish and arugula.
  • South Asian Flavour: Top with spiced yogourt with cucumber, red onion and mint.

Best served on Sensations by Compliments Mini Buns.

Other Topping Tips

Sensations by Compliments 100% Beef burgers with Sensations by Compliments Original Barbecue Sauce and Sensations by Compliments Traditionnel Pesto.

Sensations by Compliments Prime Rib burgers with Sensations by Compliments Roasted Garlic & Herb Barbecue Sauce and sautéed mushrooms.

Sensations by Compliments Angus burgers with Compliments Applewood Smoked Bacon, lettuce, diced tomato and mayo.

Sensations by Compliments Sirloin burgers with decadent herb butter, grilled radicchio and caramelized onions.

Sensations by Compliments Mesquite BBQ Sirloin burgers with thickly sliced grilled onions and sliced grilled peppers.

Sensations by Compliments Cheddar & Bacon burgers with Sensations by Compliments Chili Herb Paste, diced tomato and onion on Compliments Balance Original In the Thin Buns.

Sensations by Compliments Three Cheese burgers with Sensations by Compliments 3 Peppercorn with Brandy Barbecue Sauce and grilled peppers.

Sensations by Compliments Peppercorn & Garlic burgers with Sensations by Compliments Goat Cheese Crumbles and grilled red onions.

Inspired magazine is now available at Sobeys stores and online at www.compliments.ca or www.inspired.ca.

For more information about Sobeys, please visit www.sobeys.com or become a fan of Sobeys on Facebook at http://www.facebook.com/Sobeys.

About Sobeys Inc.
Sobeys Inc. is a leading national grocery retailer and food distributor headquartered in Stellarton, Nova Scotia. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,300 stores in all 10 provinces under retail banners that include Sobeys, IGA, Foodland, FreshCo, Price Chopper and Thrifty Foods, as well as Lawtons Drug Stores. Sobeys Inc. is committed to providing the most worthwhile experience for its customers, employees, franchisees, suppliers and shareholders. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.

SOURCE Sobeys Inc.

For further information:

Media contact:

Sara Beckford
Fleishman-Hillard Canada
Tel: 416-645-8184
Cell: 416-357-8540
sara.beckford@fleishman.ca


FORFAITS PERSONNALISÉS

Jetez un coup d’œil sur nos forfaits personnalisés ou créez le vôtre selon vos besoins de communication particuliers.

Commencez dès aujourd'hui .

ADHÉSION À CNW

Remplissez un formulaire d'adhésion à CNW ou communiquez avec nous au 1-877-269-7890.

RENSEIGNEZ-VOUS SUR LES SERVICES DE CNW

Demandez plus d'informations sur les produits et services de CNW ou communiquez avec nous au 1‑877-269-7890.