BCAA urges hockey fans to make the right call during playoffs

Fans following the NHL play-offs in bars, restaurants, or at home with friends, are advised to plan ahead and keep our roads safe.

BURNABY, B.C., April 12 /CNW/ - With their team winning the Presidents' Trophy and having the league's leading scorer and best goal-tending tandem, Canucks fans have lots to celebrate this spring and are hoping for more. The British Columbia Automobile Association (BCAA) and the BCAA Traffic Safety Foundation encourage fans across the province to celebrate responsibly during the play-offs and ensure their post-season fun is not marred by an impaired driving tragedy. Fans consuming alcohol at games, in bars and restaurants, or at home with their friends and families, have several options to avoid drinking and driving - assign a designated driver, take transit, walk, call a cab or call for BCAA's Safe-Ride-Home service.

"We want everyone to remember the fun they had and the excitement of having a team in the play-offs," says Allan Lamb, Executive Director of the BCAA Traffic Safety Foundation. "A poor choice to get behind the wheel after drinking could result in someone having a very different memory - something they'd prefer to forget."

BCAA's Safe-Ride-Home service is available to BCAA Members who unexpectedly find themselves in a situation where they are unable to drive safely for reasons such as medical treatment, physical injury or consumption of alcohol. The service, which began as a three month trial last December, is now a permanent feature of all BCAA memberships. Members are entitled to one Safe-Ride-Home call per year, and the tow home is limited to the Member and his/her vehicle, and to the maximum towing distance allowed by his/her type of membership.

"BCAA encourages safe and responsible driving choices," says Trace Acres, BCAA's Director of Corporate Communications and Public Affairs. "Our Safe-Ride-Home service provides BCAA Members with another alternative to taking an unnecessary chance and driving home after drinking."

Between December 1, 2010 and February 28, 2011, 56 BCAA Members who felt it was unsafe for them to drive home made the responsible choice and called for a Safe-Ride-Home.

BCAA also encourages party hosts and businesses to think ahead and be prepared with non-alcoholic drinks, designated drivers, cab company phone numbers, guest accommodations, or other options to prevent impaired drivers from getting behind the wheel.

About BCAA
BCAA strives to deliver an amazing experience to its 786,000 members, providing peace-of-mind and meeting their automotive, road travel and insurance needs. BCAA is the largest organization of its kind in B.C., with $400 million in gross annual sales and a Member in one-in-four B.C. households. In addition to receiving award winning roadside assistance and insurance services, Members can also take advantage of CAA dollar rewards, insurance discounts and the Member exclusive Show Your Card & Save program. To learn more about BCAA's benefits, services and advocacy, visit www.bcaa.com.

SOURCE British Columbia Automobile Association

For further information:

For further information, or to request an interview, please contact:

Niela Melanio
BCAA Public Affairs Advisor
Office: 604-268-5342
Cell: 778-228-8859
Email: niela.melanio@bcaa.com


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