Canada's National Open Championship continues to work towards goal of
raising $5 million in charitable proceeds over the first five years of
RBC's involvement as title sponsor
VANCOUVER, April 28 /CNW/ - As part of the ongoing philanthropic
strategy for the RBC Canadian Open, Golf Canada and RBC today announced
that BC Children's Hospital Foundation and the F.O.R.C.E. Society for
Kids' Mental Health have been selected as the local community charity
beneficiaries for the 2011 edition of Canada's National Open
Championship, set for July 18-24 at Shaughnessy Golf and Country Club
A committee consisting of RBC Canadian Open tournament officials and the
RBC Foundation identified potential local charity candidates in the
Vancouver area before ultimately selecting BC Children's Hospital
Foundation and The F.O.R.C.E Society for Kids' Mental Health as this
year's local beneficiaries.
"Along with our partners at RBC, we believe it is critical that the RBC
Canadian Open leave a lasting legacy in our local host communities,"
said Scott Simmons, Executive Director and CEO, Golf Canada. "BC
Children's Hospital and The F.O.R.C.E. have such an incredible impact
on the children, their families and the local community and we are
thrilled to have them as our local charity partners for 2011."
"RBC has always believed in giving back to important charitable causes
in our local communities," said Graham MacLachlan, B.C. Regional
President, RBC. "We are proud that the charitable proceeds from this
year's tournament will benefit two outstanding organizations -BC
Children's Hospital and The F.O.R.C.E.-both of which RBC has supported
and partnered with for a number of years."
BC Children's Hospital provides specialized pediatric care services for
the province's most seriously ill or injured children, including
newborns and adolescents. Caring for over 78,000 children annually, BC
Children's Hospital is also the province's foremost teaching and
research facility in the field of child health.
"BC Children's Hospital Foundation is grateful for RBC's longstanding
support of child health," said Teri Nicholas, president and CEO of BC
Children's Hospital Foundation. "Contributions from the RBC Canadian
Open will help the hospital deliver specialized care to children across
The F.O.R.C.E. (Families Organized for Recognition and Care Equality)
Society for Kids' Mental Health is a registered non-profit society
acting on behalf of the mental health of children, youth and their
families through advocacy, education and support. The F.O.R.C.E.
aspires to promote equality of care in children's mental health and
ultimately influence change in mental health intervention.
"The selection of The F.O.R.C.E. as one of the community partners for
the 2011 RBC Canadian Open will have a tremendous impact on our
capacity to reach families throughout British Columbia," said
F.O.R.C.E. Executive Director Keli Anderson. "With four to five
children and youth in any classroom of 30 affected by mental health
challenges, thousands of families are impacted and only 20 per cent
receive service of any kind. Most go without any services or supports
and often are isolated due to the stigma of mental health. Through the
support of the RBC Canadian Open, the F.O.R.C.E. will extend its work
and network of parents to support more families throughout British
As the local charity partners, BC Children's Hospital and The F.O.R.C.E.
will work with Golf Canada and RBC to roll out fundraising and
awareness campaigns leveraged around their involvement with the 2011
RBC Canadian Open.
The campaigns—which will be announced in the coming weeks—will feature
fundraising activities both in advance and during tournament week
including the sale of RBC Canadian Open ticket packages. In addition,
RBC will launch an in-branch program selling RBC Canadian Open hats at
all branches in B.C. starting June 13th and leading up to the 2011 RBC Canadian Open with all proceeds from hat
sales benefitting BC Children's Hospital and The F.O.R.C.E.
As key players in the local community, BC Children's Hospital and The
F.O.R.C.E. are optimistic about their ability to draw on the generosity
of their network of donors to help Golf Canada and RBC surpass the $1.3
million in charitable dollars that was raised in the name of the 2010
RBC Canadian Open.
Spectators can enjoy the 2011 RBC Canadian Open and support a pair of
critical children's charities in Vancouver simply by purchasing a
ticket to this year's event. Children aged 17 and under earn free
admission when accompanied by a ticketed adult.
The philanthropic platform of Canada's National Open Championship is
based on a joint commitment between Golf Canada and RBC to generate $5
million for charity over the first five years of RBC's sponsorship.
Each year, the tournament selects a local charity partner to ensure
that the event creates a lasting legacy in each year's host
community. Since 2008, the first year of RBC's involvement, more than
$3.1 million in charitable proceeds have been raised.
In addition to the community charity partner(s), 2011 marks the fourth
year for the Mike Weir Foundation as the national charity partner for
the RBC Canadian Open. Charitable dollars for the Mike Weir Foundation
are raised through various activities being conducted leading up to and
throughout RBC Canadian Open tournament week.
For more information on tickets, corporate hospitality, and sponsorship
information please visit www.rbccanadianopen.com or call 1-800-571-6736.
BC CHILDREN'S HOSPITAL
BC Children's Hospital is the province's only full-service acute care
hospital and serves the one million children living in BC and the
Yukon. All children who are seriously ill or injured are referred to
Children's Hospital and are either treated at the hospital facility in
Vancouver or, with consultation from Children's specialists, in their
home community. Last year, more than 78,000 children were treated at
Children's Hospital. BC Children's Hospital Foundation received
donations from more than 120,000 people last year and had revenues of
over $85 million. Funds raised by the foundation are used to support BC
Children's Hospital, Sunny Hill Health Centre for Children and the
Child & Family Research Institute. For more information, visit www.bcchf.ca.
F.O.R.C.E. SOCIETY FOR KIDS' MENTAL HEALTH
The F.O.R.C.E. was founded in 2000 by 2 mothers and has become the
leading children's mental health voice in British Columbia. The
F.O.R.C.E. is an organization dedicated and committed to child and
youth mental health and is operated by families for families. The
Society provides services in advocacy, education, information and
navigation. The F.O.R.C.E. has networks of parents in almost all
regions of British Columbia. The F.O.R.C.E. Society for Kids' Mental
Health is committed to building relationships and engaging families
with services, systems, care providers and businesses that have a
responsibility for supporting child and youth mental health. For more
information, please visit www.forcesociety.com.
ABOUT THE 2011 RBC CANADIAN OPEN
An exciting new era has arrived for Canada's national championship. Part
of the FedEx Cup, stars of the PGA TOUR will compete for $5.2 million
(US) at the RBC Canadian Open, July 18-24, 2011 at Shaughnessy Golf and
Country Club in Vancouver. Established in 1904, the tournament is the
third-oldest national open golf championship worldwide next to the
British Open and the U.S. Open. The RBC Canadian Open is proudly
sponsored by RBC, Bell, BMW Group Canada, Southern Implants, C.F.F
Stainless Steels, The Glenlivet, The Globe and Mail, Mike Weir Wine,
TaylorMade Adidas Golf and Corona. For updated corporate hospitality,
tickets, volunteer and sponsorship information please visit www.rbccanadianopen.com or call 1-800-571-6736.
RBC AND THE RBC CANADIAN OPEN
In partnership with Golf Canada, RBC is the title sponsor of the RBC
Canadian Open, the third oldest national golf championship worldwide,
next only to the British Open and the U.S. Open. With a history of
great players and premier fields, the RBC Canadian Open provides golf
fans with the opportunity to experience the excitement of a world class
event on Canadian soil. RBC also sponsors all levels of amateur sport,
from grassroots programs in local communities to national sport
organizations and elite-level athletes.
GOLF CANADA - LOVE THE GAME. GROW THE GAME.
Golf Canada - a member-based organization governed by the Royal Canadian
Golf Association (RCGA) - is the governing body of golf in Canada,
representing close to 350,000 members at almost 1,500 clubs across the
country. Recognized by Sport Canada as the National Sports Organization
(NSO) for golf in this country, Golf Canada is responsible for
promoting participation in and a passion for the game of golf in
Golf Canada actively conducts championships, programs and services to
help shape the present and future of golf in Canada. High performance
athlete development, National Golf in Schools, Golf Fore the Cure, the
Canadian Golf Hall of Fame and Museum and CN Future Links, Canada's
national junior golf program, are only some of the initiatives the
association leads for golf in Canada. As the authority for golf in
Canada, the association also administers the Rules of Golf, amateur
status and handicapping and course rating under the respected RCGA
In addition, Golf Canada conducts Canada's most prestigious golf
championships. The RBC Canadian Open and CN Canadian Women's Open
attract the best professional golfers in the world, while regional
junior and national amateur championships provide world class
competitive opportunities for Canada's top golfers to showcase their
talents. For more information about what Golf Canada is doing to
support golf in your community, visit us online at www.golfcanada.ca.
SOURCE BC Children's Hospital Foundation
For further information:
Director, Media and Public Relations
t: 1.800.263.0009 ext. 406
Senior Manager, Brand Communications
BC Children's Hospital Foundation
t: 604.875.2345 ext. 6624
The F.O.R.C.E. Society for Kids' Mental Health