Nationwide Contest Awards Entire Class with Trip to Canada's First
BANFF, AB, Nov. 10, 2011 /CNW/ - Parks Canada, in collaboration with
Brewster Travel Canada, Air Canada and Banff Lake Louise Tourism,
announced the launch of the "Canada's Coolest School Trip" contest
today in Toronto.
A national contest created to engage students, teachers and parents
across Canada in the country's natural and cultural heritage, Canada's
Coolest School Trip, will showcase one of Canada's most iconic
destinations, Banff National Park, as the ultimate reward for an entire
class of student contestants.
The contest encourages grade-eight students across Canada to recreate a
significant Canadian moment related to a national park, national
historic site or national marine conservation area on video and submit
it for nationwide judging via Parks Canada's "My Parks Pass" website.
"Throughout Parks Canada's Centennial year, we have been working hard to
introduce new, engaging initiatives that will help build deeper
connections between young Canadians and our natural and historic
heritage," said Minister Kent. "Grade 8 and Secondary 2 students across
Canada will have an amazing opportunity to win an unforgettable
experience for their class: an all-expenses paid trip to Banff National
Park, one of Canada's most cherished national treasures."
Video submissions for the contest will be posted to the My Parks Pass
website and opened to online voting by the public in early January
2012. Finalists will go on to be judged by a panel of esteemed jury
members on February 8, 2012 based on originality, content and
creativity. The prize for the winning class will be an all-expense
paid, four day, activity-filled trip to Banff National Park, Canada's
first national park and UNESCO World Heritage Site, including
round-trip airfare on Air Canada and excursion on the Columbia Icefield
The entire winning class of the Canada's Coolest School Trip contest
will travel to Banff National Park at the end of May 2012.
"It's a privilege for us to welcome students from across Canada and
around the world to Banff National Park," said Julie Canning, President
& CEO of Banff Lake Louise Tourism. "As Canada's first national park,
Banff holds a very important place in the hearts and minds of all
Canadians. It's an honour for us to embrace this opportunity to impart
the heritage, diversity of adventure and rich culture of Banff National
Park with Canada's youth."
The My Parks Pass program was launched in May 2010 as a joint initiative
between Parks Canada, Nature Canada and the Historica-Dominion
Institute. The ongoing goal of the program is to encourage and enable
Canadian youth to visit and engage with national parks and historic
sites to ensure their continued protection and preservation. At the
start of each school year, all grade eight classes have free access as
a group to all the national parks, national historic sites and national
marine conservation areas, and at the end of the school year every
grade eight student across Canada, nearly 400,000 youths, is given a My
Parks Pass providing free access to these natural and historic
For additional information about Canada's Coolest School Trip contest,
visit Parks Canada's My Parks Pass website at http://www.myparkspass.ca/canadas-coolest-school-trip
About Banff Lake Louise Tourism
Banff Lake Louise Tourism is a destination marketing organization for the
Town of Banff, Community of Lake Louise and Banff National Park.
Supporting over 800 businesses, our mission is to engage visitors in
unrivalled, remarkable experiences with our membership. www.banfflakelouise.com.
SOURCE Banff Lake Louise Tourism
For further information:
Manager, Travel Media Relations