Advertisements, polling and strategic voting mobilize Canadian voters to
back opposition parties
OTTAWA, April 21 /CNW/ - Avaaz, Canada's largest online activist
community, launched a major new partisan elections campaign this week.
The campaign began yesterday with the release of a public opinion poll,
commissioned by Avaaz and conducted by Environics, which reveals that
Canadians, including majorities of conservative voters in some cases,
do not agree with key components of Stephen Harper's election platform.
The poll shows that large majorities of Canadians oppose Harper's
positions on corporate tax cuts, gun regulations, climate change, and
The Avaaz campaign also includes a national TV ad campaign airing
through May 2, that takes aim at Harper's record in office, suggesting
that he has waged an assault on Canada's democratic practices and
institutions. The ad promotes a new strategic voting tool that allows
voters to search by postcode to find out if they live in a battleground
riding where the polls show a tight race. This tool identifies the
leading opposition challenger in each close election, encouraging
voters to cross party lines to support the opposition candidate most
likely to win.
On Monday and Tuesday, thousands of Canadians donated over $100,000
online in just 48 hours to bring the 30-second "Big Foot" advertisement
online and to CTV and Omni stations in ridings across Canada.
"The majority of Canadians don't support Harper or his policies and this
election is our chance to return to the rule of majority." said Ricken
Patel, Executive Director of Avaaz. "For too long Harper's radical
minority has refused to hear most Canadians, and consistently
undermined our democratic institutions. Canadians of all political
stripes are coming together to take back our democracy."
For more information, visit www.avaaz.ca.
For further information:
Emma Ruby-Sachs, Avaaz, 416-964-8377