Aviva Canada Data shows 49% spike in winter months with first snowfall
typically worst period
TORONTO, Nov. 23, 2011 /CNW/ - As parts of the country prepare for their
first big blast of winter, Aviva Canada, one of the country's leading
insurance providers, is reminding drivers to exercise caution on the
Aviva Canada's annual statistics show a 49 per cent increase in customer
auto claims between December and February in comparison to the rest of
year. Slippery roads, white-out conditions and other weather-related
factors helped account for more than $37.1 million auto-collision claim
payments last winter. The collision claim rate by insured drivers
during the rest of the seasons sits at 3.1 per cent, and increases to
4.7 per cent during the winter months.
"Canadians are traditionally very experienced winter drivers, but the
first snowfall of the year can be extremely challenging even for the
most capable motorist," said Mauro Convertini, Vice President of
National Auto Claims at Aviva Canada. "It sounds very simple, but the
biggest key to prevention is to slow down as icy road conditions result
in vehicle sliding and skidding."
Provincial Winter Auto Claim Frequency*
Increase in Winter Auto Claim
Frequency vs. Rest of Year
Prince Edward Island
Newfoundland and Labrador
Here are some helpful winter driving tips from Aviva Canada:
Drive slowly and keep a safe distance behind the vehicle in front of
Don't take any chances. If you don't need to be on the roads, stay at
Invest in snow tires and new windshield wipers. Snow tires allow
drivers to stop up to 40 per cent faster than all-season tires.
Pack an emergency kit at the start of the season and stow it in your
trunk. Kit should include a flashlight, blanket, snow shovel, extra
windshield washer fluid and anti-freeze, hazard flares and booster
Check the road conditions before getting behind the wheel and allow for
more time to reach your destination.
Program the number for a tow-truck company into your cell phone before
the first snow fall, or for Aviva customers, use 1-866-MY AVIVA to
access its Roadside Assistance Program.
"No matter the season, Aviva offers a single point of contact to ensure
the claims process runs as smoothly as possible," continued
Convertini. "Through our 24/7 toll-free claims line 1-866-MY AVIVA, an
Aviva Claims Care Advisor is available to ensure fast, reliable and
personal support and service."
About Aviva Canada
Aviva Canada Inc. is one of the leading Property and Casualty insurance
groups in Canada, providing home, automobile, recreational vehicle,
group and business insurance to more than three million customers. The
group has more than 3,000 employees, 30 locations, 1,700 independent
broker partners and is a wholly-owned subsidiary of UK-based Aviva plc,
the world's sixth-largest insurance group. For more information visit avivacanada.com.
*Number of claims divided by number of cars insured (risk/exposure).
**The provinces of Manitoba, Saskatchewan and British Columbia all have
government run automobile insurance programs and are not included in
SOURCE Aviva Canada Inc.
For further information:
Senior Manager, Public Relations, Aviva Canada Inc.
Desk: (416) 288-2685, Mobile: (416) 523-3225