AUTHENTIC WINE & SPIRITS MERCHANTS FORGES LONG TERM PARTNERSHIP WITH CONO SUR VINEYARDS & WINERY

TORONTO, April 21 /CNW/ - Authentic Wine & Spirits Merchants (AWSM), an affiliate of the Charton Hobbs Group, is pleased to announce the company has forged a long term partnership with Cono Sur Vineyards & Winery.

Authentic Wine & Spirits Merchants first took on national representation of Canada's second largest Chilean wine supplier on April 1st, 2009 and has since grown the business to over 300,000 cases nationally.  The agency is responsible for the sales, marketing and distribution of premium wine & spirits brands across Canada.  Authentic Wine & Spirits Merchants is an affiliate of the Charton Hobbs Group.

The partnership between Authentic Wine & Spirits and Cono Sur Vineyards & Winery serves to reinforce Cono Sur's confidence in Authentic's commitment to growing brands over the long term.

"Over the past 86 years and four generations, our family business has learned that brand building and focus are essential for success.  This long term contract will ensure that Authentic Wine & Spirits Merchants has the ability to remain very focused on building the Cono Sur portfolio in Canada," states Duncan Hobbs, President of the Charton Hobbs Group.

The agreement to a long term contract between the two parties coincides with the launch of Cono Sur's premium sparkling wine in Ontario, the largest market for Chilean wines in Canada.

Adolfo Hurtado, Cono Sur General Manager and Chief Winemaker, is pleased by the extended alliance, noting the formal agreement comes at an opportune time.  "There is no better occasion or opportunity to celebrate Cono Sur's collaboration with Authentic than the launch of Cono Sur Sparkling Brut in the LCBO.  The great alliance and affinity among the people at Cono Sur and Authentic is best marked by uncorking a bottle of Cono Sur Sparkling and toasting our future," says Hurtado.

Cono Sur Sparkling (NV, LCBO# 215079) is a fresh and elegant Brut from Bío Bío Valley, one of the world's southernmost wine regions.  At $13.95, Cono Sur Sparkling offers exceptional value, a commitment to quality the winery is known for.  Cono Sur was recognized for this in 2010 when it was named a recipient of the "Value Brand of the Year" designation by Wine & Spirits Magazine.

Authentic Wine & Spirits Merchants and Cono Sur Vineyards & Winery look forward to continued success resulting from their partnership.

AUTHENTIC WINE & SPIRITS MERCHANTS (AWSM) started in Ontario in 1991 and was acquired by the Charton Hobbs group in 1998. The Charton Hobbs Group is the largest importer of wines in Canada and also the largest privately owned wine and spirits agency in the country. Authentic has grown to become a highly reputable fine wines and spirits sales and marketing company.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

 

SOURCE Charton Hobbs

For further information:

Contact: Nikki Zolis
Phone: (905) 238-0716 ext 343

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