Strategic acquisition of a longtime partner with an established sales force
QUEBEC CITY, April 15 /CNW Telbec/ - Atrium Innovations Inc. (TSX: ATB), a recognized leading developer, manufacturer and marketer
of professionally endorsed, science-based natural health products for
the health and nutrition industry, today announced the purchase of
Montréal-based Robert & Fils, the largest distributor of Atrium's
premium natural health products targeting healthcare practitioner (HCP)
and health food and specialty store (HFS) channels in the province of
"Robert & Fils and Atrium have been longtime partners," said Pierre
Fitzgibbon, Atrium's President and CEO. "We have been working together
since Atrium's inception in 2000. With the acquisition of Trophic and
Seroyal brands in the past year, we expanded our Canadian footprint.
It was time for us to set up a strong platform in the province of
Quebec. This acquisition will provide us with market expertise and
additional knowledge of the Quebec natural health product industry held
by this experienced team. In addition, close to 50% of Robert & Fils'
revenues are comprised of certain Atrium products, providing us with a
better control over our destiny in Quebec."
"We will have the privilege of Mrs. Denise Poirier's presence as a
consultant until the end of the year, providing us with full access to
the deep industry knowledge she has built over the past 26 years while
owning and operating the business."
Atrium Innovations Inc. is a globally recognized leader in the
development, manufacturing, and commercialization of innovative,
science-based natural health products endorsed by health professionals.
The Company distributes its extensive portfolio of products mainly in
the healthcare practitioner and health food and specialized store
channels, with a primary focus in North America and Europe. Atrium is
at the forefront of science, innovation and education in the natural
health products industry. The Company has over 1,000 employees and
operates seven manufacturing facilities. Additional information is
available at www.atrium-innovations.com.
About Robert & Fils
Since its foundation in 1937, Robert & Fils, a Canadian trendsetter in
its field, has broadened its scope and continues to be at the forefront
of the natural health industry. In addition to formulating its own
supplements and therapeutic foods, Robert & Fils distributes several
exclusive lines of premium quality, natural therapeutic products across
the province of Quebec. Additional information about Robert & Fils is
available on its website at www.robertetfils.com.
Cautionary Note and Forward-Looking Statements
This press release contains certain forward-looking statements with
respect to the Company. These forward-looking statements, by their
nature, require the Company to make certain assumptions and necessarily
involve known and unknown risks and uncertainties that could cause
actual results to differ materially from those expressed or implied in
these forward-looking statements. Forward-looking statements are not
guarantees of performance. These forward-looking statements, including
financial outlooks, may involve, but are not limited to, comments with
respect to the Company's business or financial objectives, its
strategies or future actions, its targets, expectations for financial
condition or outlook for operations and future contingent payments.
Words such as "may", "will", "would", "could", "expect", "believe",
"plan", "anticipate", "intend", "estimate", "continue", or the negative
or comparable terminology, as well as terms usually used in the future
and the conditional, are intended to identify forward-looking
Information contained in forward-looking statements is based upon
certain material assumptions that were applied in drawing a conclusion
or making a forecast or projection, including management's perceptions
of historical trends, current conditions and expected future
developments, as well as other considerations that are believed to be
appropriate in the circumstances. The Company considers these
assumptions to be reasonable based on information currently available
to it, but cautions the reader that these assumptions regarding future
events, many of which are beyond its control, may ultimately prove to
be incorrect since they are subject to risks and uncertainties that
affect the Company and its business.
For additional information with respect to these and other factors and
assumptions underlying the forward-looking statements made in this
press release, see the Company's quarterly and annual Management
Discussion and Analysis for the fiscal year ended December 31, 2010
filed with the Canadian securities commissions. The forward-looking
information set forth herein reflects the Company's expectations as at
the date of this press release and is subject to change after such
date. The Company disclaims any intention or obligation to update or
revise any forward-looking statements, whether as a result of new
information, future events or otherwise, other than as required by law.
SOURCE ATRIUM INNOVATIONS INC.
For further information:
Vice President and Chief Financial Officer
Tel.: 418 652-1116
Tel.: 514 731-0000, ext. 237
Director of Communications
Tel.: 418 652-1116