-- TD Insurance Winter Driving Poll reveals 46% of Atlantic Canadians
only drive when they have to in winter; preparation is essential --
TORONTO, Nov. 28, 2011 /CNW/ - When it comes to weathering the icy
winter roads, Atlantic Canadians are most likely in the country to say
they only drive when they have to when the thermostat drops (46% versus
36% nationally). According to the TD Insurance Winter Driving Poll 29%
of Atlantic Canadians admit they feel scared, anxious or even panicked
about driving in the winter.
"Winter driving can be stressful for even the most experienced driver,"
says Henry Blumenthal, Vice President and Chief Underwriter, TD
Insurance. "Snow on the roads means an increase in auto insurance
claims, so it's important drivers educate themselves on how to stay
safe on the roads this winter and make sure they have adequate
insurance in the event that something unexpected happens."
If they have to weather the winter roads, the majority of Atlantic
Canadians ensure they are prepared: 89% of drivers give themselves
extra time to get to their destination; 88% driver slower in snowy or
icy conditions; and 72% check weather and road conditions before
hitting the road. However, only 37% pack an emergency kit for their
The generation gap
When looking at Canadians overall, it's no surprise that experience
results in knowledge and older Canadians fare better on winter roads.
According to the poll, Canadians aged 55 or over are not only more
confident winter drivers (27% versus 17% of Canadians aged 18-34), they
are also more knowledgeable on how to stay safe on the roads. More 55+
drivers knew that:
If your vehicle breaks down you should run the motor for shorter periods
of time instead of leaving it running if stranded (87% versus 66% of
Keeping your gas tank at least half-full will add weight and traction to
your vehicle (69% versus 49% of younger Canadians)
If your vehicle skids out of control on a slippery surface, you should
steer in the same direction of the skid (57% versus 45% of younger
Using cruise control in winter can be dangerous (70% versus 64% of
"Drivers who are prepared for the elements will feel more confident and
better equipped to drive in all types of winter weather," says
Blumenthal. "Completing a winter driving course is not only a great
way to keep safe in winter conditions, but it can also save you money
on your insurance premiums."
Blumenthal provides his advice for how Atlantic Canadians can avoid
unwanted insurance claims in winter:
WINTER DRIVING CHECK LIST:
1. Be prepared
Check weather and road conditions. If necessary try to delay your
departure, or head for well-travelled roads. Have an emergency kit in
your vehicle, including a snow shovel and brush, booster cables, candle
and matches, blanket and cat litter (for traction). Check out RoadSafetyFirst.com, an online resource dedicated to safe driving, which offers articles on
a variety of topics related to road safety, an RSS feed with the latest
news, road conditions and weather, and tips for safe driving.
2. Drive slowly and leave room
Travel at a safe pace to avoid losing control, and remember it takes
longer to stop in winter weather conditions, so leave extra room
between you and the vehicle in front of you. Canadians say their two
biggest winter driving pet peeves are drivers who follow too closely
behind them (37%) and people who drive too fast (29%).
3. Check your vehicle
Properly inflated, high quality winter tires will give you better
traction on winter roads (and can even increase fuel efficiency!), so
check tire pressure often. It's also important to clear ice and snow
from your vehicle to increase visibility. Chunks of ice or snow
blowing off a vehicle in motion can be hazardous to other drivers.
4. Speak to your insurer
Call your insurer and review your auto insurance policy so there are no
surprises if you have to make a claim.
About the TD Insurance Winter Driving Poll
From October 28th to November 1st, 2011 an online survey was conducted
among 2,008 randomly selected Canadian adults who are Angus Reid Forum
panelists; 159 Atlantic Canadians were surveyed. The margin of
error—which measures sampling variability—is +/- 2.07%, 19 times out of
20. The results have been statistically weighted according to the most
current education, age, gender and region Census data to ensure a
sample representative of the entire adult population of Canada.
Discrepancies in or between totals are due to rounding.
About TD Insurance
TD Bank Group's insurance companies and operations carry on business
under the TD Insurance brand. TD Insurance offers a wide range of
products to help protect clients from the 'accidents of life' including
credit protection, life, health, travel, home and auto insurance. With
more than three million clients, TD Insurance authorized products and
services are available through a network of more than 1,000 TD Canada
Trust branches, the Internet and telephone. The TD Insurance brands
include TD Insurance Credit Protection and TD Insurance Life and
Health, which are the number one provider of critical illness insurance
and direct life and health premium origination in Canada. And through
its TD Insurance Meloche Monnex and TD Insurance Home and Auto brands,
TD Insurance is the largest direct-response insurance group in the
country. For more information, visit www.tdinsurance.com.
SOURCE TD Insurance
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