HALIFAX, Oct. 2, 2013 /CNW/ - President's Choice® Children's Charity is pleased to announce that its Your Small Change Can Make a Big One campaign held at participating Loblaw banner grocery stores like Atlantic Superstore®, nofrills®, Atlantic Save-Easy® and Dominion® (in Newfoundland and Labrador) across Atlantic Canada has raised more than $400K. All money raised will go toward nutrition
programs aimed at fighting childhood hunger and families whose children
have physical or developmental disabilities in Atlantic Canada.
Nationally, Loblaw banner grocery store customers donated more than
$2.49 million as part of the fall 2013 campaign.
"The support from our customers across Atlantic Canada has always been
tremendous, but this year's campaign has been the best one so far,"
said Colin Nicolle, member of President's Choice® Children's Charity Board of Directors and vice-president, Pricing and
Promotions, Atlantic, Loblaw Companies Limited.
"We would like to thank Loblaw customers for their generosity. These
funds will make a big difference in helping kids across Canada live to
their full potential and the fight against childhood hunger," said
Peggy Hornell, executive director, President's Choice® Children's Charity.
The primary way President's Choice® Children's Charity's helps in the fight against childhood hunger is through a long-term premier
sponsorship of Breakfast for Learning and the PCCC Basic Needs Brighter Future Program in partnership with Boys & Girls Clubs of Canada.
"Research has shown that in Canada, 31 per cent of elementary school
students and 62 per cent of secondary school students do not eat
breakfast on a daily basis. While there are many reasons children go to
school hungry, we know that school nutrition programs provide one
solution," said Samantha David, Executive Director at Breakfast for
Learning. "President's Choice® Children's Charity has been instrumental in helping us support the nutritional health and
long term well-being of Canadian children."
In 2012, thanks to the generosity of customers, donors and the support
of employees in Atlantic Canada, President's Choice® Children's Charity awarded $1.73 million to 101 children with
disabilities and 518 nutrition programs that serve more than 51,300
students across Atlantic Canada.
Make a Positive Difference in the community is one of the five corporate
social responsibility principles that shape the way Loblaw conducts
business. Fundraising initiatives in support of President's Choice® Children's Charity is just one example of how Loblaw banner stores
continue to be active in communities on national, regional and local
For more information about President's Choice® Children's Charity and to apply for a grant please visit www.pc.ca/charity or call 1-866-996-9918.
About President's Choice® Children's Charity
President's Choice® Children's Charity is committed to helping children across Canada, with
a focus on supporting children with disabilities and fighting childhood
hunger. The cost of administration and operations of the Charity is
funded by Loblaw Companies Limited, ensuring that 100 per cent of every
dollar donated goes to helping kids and their families. The Charity
offers funding across Canada and dollars are granted in the region in
which they are raised. Since 1989, the Charity has awarded more than
$86 million, reaching more than 1.3 million children. For more
information on the President's Choice® Children's Charity or to donate online, visit pc.ca/charity.
About Loblaw Companies Limited (TSX: L)
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 134,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers
President's Choice Financial® services and offers the PC® points and PC Plus™ loyalty program.
SOURCE: President's Choice Children's Charity
For further information:
For more information or to schedule an interview:
Loblaw Public Relations on behalf of President's Choice® Children's Charity