TORONTO, Feb. 17 /CNW Telbec/ - Astral's Harold Greenberg Fund's
English-Language Program (Fund) is pleased to announce its support for
the Planet in Focus Green Screen Award.
This innovative award is the first of its kind in Canada, designed to
highlight how film and television industry professionals are putting
environmental awareness into action through greener production
The producer and/or the director with the most inspiring green
production practices story will receive a $5,000 cash award and a
certificate for the services of Planet in Focus' Green Screen Program on their next film or television production.
The Planet in Focus Green Screen Program is an award-winning non-profit environmental stewardship program for
the film and television industry. Designed to reduce the environmental
footprint of film and television productions, the program promotes
green film and television practices, conducts customized consultations
and utilizes proprietary technology to calculate a productions'
Planet in Focus is Canada's largest environmental media arts organization and their
mandate includes the promotion of social and ecologically sustainable
practices in media production, and to forge alliances with
organizations and individuals with similar goals.
"Across Canada and around the world, the film and television industry
has been instrumental in nurturing a growing awareness of the
environmental crisis facing our planet, and inspiring the search for
solutions," states Planet In Focus' Executive Director Sarah Margolius. "What is less well-known are the
behind-the-scenes efforts by the industry to lessen the environmental
impacts of their own productions. We are thrilled to have Astral's
Harold Greenberg Fund show their visionary leadership in the realm and
support pioneering producers, directors and film and television
executives who are reducing the environmental footprints of their
"We are excited to become more involved with Planet in Focus and the Green Screen Program by introducing this innovative award" says John Galway, President of
Astral's Harold Greenberg Fund's English-Language Program. "Their
enthusiasm and ground-breaking ideas have inspired us to adopt more
environmentally friendly policies and practices, and we hope our
partners throughout the industry will be inspired to do the same."
Score: A Hockey Musical, supported by Astral's Harold Greenberg Fund's Equity Investment
Program, is the first feature in Canada to have estimated its environmental impact
and savings with the Green Screen program, and was the first feature in
Canada to do so via a non-profit third party. The tally: an estimated
trimming of 20 tonnes of CO2.
Planet in Focus Green Screen program's work was recognized with a Green
Seal Award from the Environmental Media Association (EMA) on the
low-impact production techniques used by NBC Universal on Warehouse 13,
Award Rules and Regulations:
A film program or television series that has completed production after
January 1, 2010 is eligible. Note: for this award, the production can
still be in post-production as of the submission date.
The Award is open to filmmakers and producers who have spearheaded and
adopted green practices in their film and television productions.
Submission criteria include qualitative data such as stories, anecdotes
or observations relating to green production practices and quantitative
data which is outlined on the submission form available at www.planetinfocus.org/greenscreen.
We will be offering one award of $5000 CDN and a certificate for the
services of Planet in Focus' Green Screen Program to a film or television production and the filmmaker/ producer who has
the most compelling story about "greening" their film or television
The film or TV series does not have to be about environmental issues and
does not have to be submitted to the Planet in Focus Film Festival.
This award is for film and television productions of any genre that are
employing green methods. Shorts, experimental films, animation,
television pilots, music videos, features and documentary films are
eligible. Commercials are not eligible at this time.
The size of the budget is not a consideration for this award.
The country and language of production is not a consideration for this
award. However, the application must be submitted in English.
A jury of media arts professionals and environmental practitioners will
decide on the finalists and winner. In 2011, the jury will be composed
of a member from Astral's Harold Greenberg Fund, Planet in Focus, as
well as a special member from within the film industry.
Who is eligible to apply for the Planet in Focus Green Screen Award?
Submit an entry form by August 5, 2011 with information about the production and a story about how the
production was made "green" by the director, producer and crew.
The Planet in Focus Green Screen Award will be given out during the Planet in Focus Film Festival, October 12-16, 2011, at the annual Industry Day, October 14, 2011 in
Toronto. The award presentation will be followed by a reception.
Planet in Focus Green Screen Program is setting the pace for better environmental stewardship
internationally. The program is supported by Astral's Harold Greenberg
Fund, City of Toronto, the Toronto Film Office, Live Green Toronto,
Cinespace, Canadian Media Production Association (CMPA) among other
industry organizations, businesses, unions, guilds and volunteers.
Find out more or get involved by contacting Planet in Focus at
416-531-1769 or visiting www.planetinfocus.org/greenscreen.
Astral's Harold Greenberg Fund is a member of the Astral family. Astral
is one of Canada's largest media companies. It operates over 100 of the
country's most popular pay and specialty television, radio, out-of-home
advertising and digital media properties. Astral plays a central role
in community life across the country by offering diverse, rich and
vibrant programming that meets the tastes and needs of consumers and
advertisers. To learn more about Astral, visit astral.com.
SOURCE ASTRAL MEDIA INC.
For further information:
Allison Lawrence at 416-956-5431 or firstname.lastname@example.org.