Astral's Harold Greenberg Fund Supports The Planet in Focus GREEN SCREEN AWARD

TORONTO, Feb. 17 /CNW Telbec/ - Astral's Harold Greenberg Fund's English-Language Program (Fund) is pleased to announce its support for the Planet in Focus Green Screen Award.

This innovative award is the first of its kind in Canada, designed to highlight how film and television industry professionals are putting environmental awareness into action through greener production practices. 

The producer and/or the director with the most inspiring green production practices story will receive a $5,000 cash award and a certificate for the services of Planet in Focus' Green Screen Program on their next film or television production.

The Planet in Focus Green Screen Program is an award-winning non-profit  environmental stewardship program for the film and television industry.  Designed to reduce the environmental footprint of film and television productions, the program promotes green film and television practices, conducts customized consultations and utilizes proprietary technology to calculate a productions' environmental savings.

Planet in Focus is Canada's largest environmental media arts organization and their mandate includes the promotion of social and ecologically sustainable practices in media production, and to forge alliances with organizations and individuals with similar goals. 

"Across Canada and around the world, the film and television industry has been instrumental in nurturing a growing awareness of the environmental crisis facing our planet, and inspiring the search for solutions," states Planet In Focus' Executive Director Sarah Margolius.  "What is less well-known are the behind-the-scenes efforts by the industry to lessen the environmental impacts of their own productions.  We are thrilled to have Astral's Harold Greenberg Fund show their visionary leadership in the realm and support pioneering producers, directors and film and television executives who are reducing the environmental footprints of their productions."

"We are excited to become more involved with Planet in Focus and the Green Screen Program by introducing this innovative award" says John Galway, President of Astral's Harold Greenberg Fund's English-Language Program. "Their enthusiasm and ground-breaking ideas have inspired us to adopt more environmentally friendly policies and practices, and we hope our partners throughout the industry will be inspired to do the same."

Score: A Hockey Musical, supported by Astral's Harold Greenberg Fund's Equity Investment Program, is the first feature in Canada to have estimated its environmental impact and savings with the Green Screen program, and was the first feature in Canada to do so via a non-profit third party.  The tally: an estimated trimming of 20 tonnes of CO2. 

Planet in Focus Green Screen program's work was recognized with a Green Seal Award from the Environmental Media Association (EMA) on the low-impact production techniques used by NBC Universal on Warehouse 13, Season 1.

Award Rules and Regulations: 

A film program or television series that has completed production after January 1, 2010 is eligible. Note: for this award, the production can still be in post-production as of the submission date.

The Award is open to filmmakers and producers who have spearheaded and adopted green practices in their film and television productions.  Submission criteria include qualitative data such as stories, anecdotes or observations relating to green production practices and quantitative data which is outlined on the submission form available at www.planetinfocus.org/greenscreen

Award Parameters:

We will be offering one award of $5000 CDN and a certificate for the services of Planet in Focus' Green Screen Program to a film or television production and the filmmaker/ producer who has the most compelling story about "greening" their film or television production.  

The film or TV series does not have to be about environmental issues and does not have to be submitted to the Planet in Focus Film Festival. This award is for film and television productions of any genre that are employing green methods. Shorts, experimental films, animation, television pilots, music videos, features and documentary films are eligible. Commercials are not eligible at this time. 

The size of the budget is not a consideration for this award. 

The country and language of production is not a consideration for this award. However, the application must be submitted in English. 

A jury of media arts professionals and environmental practitioners will decide on the finalists and winner. In 2011, the jury will be composed of a member from Astral's Harold Greenberg Fund, Planet in Focus, as well as a special member from within the film industry.   

Who is eligible to apply for the Planet in Focus Green Screen Award?

Submit an entry form by August 5, 2011 with information about the production and a story about how the production was made "green" by the director, producer and crew.  

The Planet in Focus Green Screen Award will be given out during the Planet in Focus Film Festival, October 12-16, 2011, at the annual Industry Day, October 14, 2011 in Toronto. The award presentation will be followed by a reception.

Planet in Focus Green Screen Program is setting the pace for better environmental stewardship internationally. The program is supported by Astral's Harold Greenberg Fund, City of Toronto, the Toronto Film Office, Live Green Toronto, Cinespace, Canadian Media Production Association (CMPA) among other industry organizations, businesses, unions, guilds and volunteers.  Find out more or get involved by contacting Planet in Focus at 416-531-1769 or visiting www.planetinfocus.org/greenscreen.

Astral's Harold Greenberg Fund is a member of the Astral family. Astral is one of Canada's largest media companies. It operates over 100 of the country's most popular pay and specialty television, radio, out-of-home advertising and digital media properties. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, visit astral.com.


SOURCE ASTRAL MEDIA INC.

For further information:

Allison Lawrence at 416-956-5431 or alawrence@astral.com.

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