Astral to take part in the Media's Big Food Drive

MONTREAL, Nov. 30, 2011 /CNW Telbec/ - Astral (TSX: ACM.A ACM.B) is proud to participate in the eleventh edition of the Media's Big Food Drive to be held Thursday, December 1, 2011.

On this occasion, many employees, including television and radio hosts from the Astral family will be collecting cash and non-perishable food donations at three collection points in the streets of Montréal from 6 a.m. to 10 a.m. and from 3 p.m. to 7 p.m.:

  • Maison Astral (McGill College Avenue between Sherbrooke and Cathcart Streets)
  • MusiquePlus and MusiMax stations, and L'Astral concert hall (corner of St. Catherine West and de Bleury Streets)
  • Astral Radio (corner of Papineau and René-Lévesque East where radio stations NRJ 94.3 and Rouge fm 107,3 are located)

In many regions across the province of Québec, NRJ, Rouge fm and boom teams are also taking part in collecting cash and non-perishable food donations.

"We are very proud to be participating in the Media's Big Food Drive once again this year," said Derev Antikacioglu, Director, Brand Management and Social Responsibility, Astral Media Inc. Québec remains one of the provinces most affected by hunger with food banks helping hundreds of thousands of people each month, over a third of which are children. The entire Astral team is pitching in and making a heartfelt plea to all of its listeners, viewers, and many partners to give generously to the Media's Big Food Drive.

Astral is proud to announce the participation of Philippe Laprise (starring in VRAK la vie and Ça sent drôle! on VRAK TV) as spokesperson for the Media's 2011 Big Food Drive.

For a complete list of collection points, visit lagrandeguignoleedesmedias.com.

Founded in 1961, Astral one of Canada's largest media companies. It operates several media properties—pay and specialty television, radio, out-of-home advertising and digital media properties—among the most popular in the country. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers alike. To learn more about Astral, go to astral.com.

SOURCE ASTRAL MEDIA INC.

For further information:

Media

Hugues Mousseau
Director, Corporate Communications and Synergies
Astral Media Inc.
514 939-5000
hmousseau@astral.com

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