MARK precisely targets consumers, where they live, work, shop and play,
to create effective advertising campaigns.
MONTREAL, Feb. 16 /CNW Telbec/ - Astral Out-of-Home, one of Canada's
leading out-of-home advertising companies and subsidiary of Astral
Media Inc. (TSX: ACM.A/ACM.B), launched MARK today, its exclusive
geo-marketing intelligence service. Available to Astral Out-of-Home
clients, MARK provides a fresh, modern look at cities and the lifestyle
and consumer habits of those who live or spend time in them to create
and deliver effective, targeted advertising campaigns.
Through its observations and analyses, MARK pinpoints the urban movement
of consumers and offers advertisers customized Out-of-Home solutions to
optimize advertising messages based on urban mobility.
"More than ever, consumers behave like real urban nomads. There are 20%
more of them on roads than 10 years ago, spending 35 minutes more per
week just traveling between home and work," said Philippe René, Senior
Director, Research, at Astral Out-of-Home. "This increased mobility
leverages out-of-home advertising, which is achieving constant audience
In this new media context defined by increased consumer movement, MARK
relies on the most robust statistical data in the country relating to
consumer habits and interest group movement towards their various
lifestyle activities. With this expertise and its in-depth knowledge of
markets, Astral Out-of-Home's Geo-marketing Intelligence team can
provide a detailed portrait of the targeted clientele, analyze their
profiles, and pinpoint how they go about their numerous consumer and
Astral Out-of-Home is a leader in innovation, thanks to strength of its
network, the diversity of its portfolio, its creativity, and its
geo-marketing intelligence. "We analyze over 5,000 marketing variables
in order to accurately map out consumer movement in Canada's largest
markets," adds Mr. René. "We can combine this expertise with our media
creativity to considerably increase the impact of advertising campaigns
by focusing distribution on select advertising faces where the targeted
clientele live, work, shop, and play."
Astral Out-of-Home is one of Canada's leading out-of-home advertising companies with
nearly 8,000 strategically-placed advertising faces in key markets in
Québec, Ontario, and British Columbia. Strongly committed to
environmental protection, the company has embarked on a series of
green-and-clean initiatives to reduce the impact of its products on the
environment. For more information on MARK, go to www.astraloutofhome.com.
Astral is one of Canada's largest media companies. It operates several media
properties—pay and specialty television, radio, out-of-home advertising
and digital media properties—among the most popular in the country.
Astral plays a central role in community life across the country by
offering diverse, rich, and vibrant programming that meets the tastes
and needs of consumers and advertisers. To learn more about Astral, go to astral.com.
SOURCE ASTRAL MEDIA INC.
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Astral Media inc.
Marketing & Media Creativity