Astral Out-of-Home Launches MARK—An Exclusive Geomarketing Intelligence Service

MARK precisely targets consumers, where they live, work, shop and play,
to create effective advertising campaigns.

MONTREAL, Feb. 16 /CNW Telbec/ - Astral Out-of-Home, one of Canada's leading out-of-home advertising companies and subsidiary of Astral Media Inc. (TSX: ACM.A/ACM.B), launched MARK today, its exclusive geo-marketing intelligence service. Available to Astral Out-of-Home clients, MARK provides a fresh, modern look at cities and the lifestyle and consumer habits of those who live or spend time in them to create and deliver effective, targeted advertising campaigns.

Through its observations and analyses, MARK pinpoints the urban movement of consumers and offers advertisers customized Out-of-Home solutions to optimize advertising messages based on urban mobility.

"More than ever, consumers behave like real urban nomads. There are 20% more of them on roads than 10 years ago, spending 35 minutes more per week just traveling between home and work," said Philippe René, Senior Director, Research, at Astral Out-of-Home. "This increased mobility leverages out-of-home advertising, which is achieving constant audience growth."

In this new media context defined by increased consumer movement, MARK relies on the most robust statistical data in the country relating to consumer habits and interest group movement towards their various lifestyle activities. With this expertise and its in-depth knowledge of markets, Astral Out-of-Home's Geo-marketing Intelligence team can provide a detailed portrait of the targeted clientele, analyze their profiles, and pinpoint how they go about their numerous consumer and leisure activities.

Astral Out-of-Home is a leader in innovation, thanks to strength of its network, the diversity of its portfolio, its creativity, and its geo-marketing intelligence. "We analyze over 5,000 marketing variables in order to accurately map out consumer movement in Canada's largest markets," adds Mr. René. "We can combine this expertise with our media creativity to considerably increase the impact of advertising campaigns by focusing distribution on select advertising faces where the targeted clientele live, work, shop, and play."

Astral Out-of-Home is one of Canada's leading out-of-home advertising companies with nearly 8,000 strategically-placed advertising faces in key markets in Québec, Ontario, and British Columbia. Strongly committed to environmental protection, the company has embarked on a series of green-and-clean initiatives to reduce the impact of its products on the environment. For more information on MARK, go to www.astraloutofhome.com.

Astral is one of Canada's largest media companies. It operates several media properties—pay and specialty television, radio, out-of-home advertising and digital media properties—among the most popular in the country. Astral plays a central role in community life across the country by offering diverse, rich, and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, go to astral.com.


SOURCE ASTRAL MEDIA INC.

For further information:

Media


Hugues Mousseau
Manager,
Corporate Communications     
Astral Media inc.

514-939-5000

hmousseau@astral.com
Trade


Nathalie Doré
General Manager,
Marketing & Media Creativity

Astral Out-of-Home
514-529-3200

ndore@astral.com

Profil de l'entreprise

ASTRAL MEDIA INC.

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ASTRAL OUT-OF-HOME

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