Astral Out-of-Home deploys its first solar-powered face on a BIXI station

MONTREAL, May 2 /CNW Telbec/ - Astral Out-of-Home, one of Canada's leading out-of-home advertising companies and subsidiary of Astral Media Inc. (TSX: ACM.A/ACM.B), unveiled the first solar-powered advertising face on a BIXI self-serve bike rental station.

The first solar-powered face in Montréal constitutes Astral Out-of-Home's most recent innovation. Not only does it not require an electrical source, but its LED-based (light-emitting diodes) lighting lasts six times longer than conventional lights.

"The addition of this first solar-powered face again demonstrates Astral Out-of-Home's innovative spirit," said Luc Quétel, Vice President, Real Estate Services (Québec), Astral Out-of-Home. "We're also very proud to offer the advertising community a new ecological and sustainable advertising solution for BIXI, a self-serve bike rental system that fosters the same values."

"The brand new BIXI station equipped with a solar-powered advertising face will be located downtown on McGill College Avenue, in front of the Maison Astral," added Alain Ayotte, President of the BIXI Public Bike System Company. "If the pilot project is conclusive, this initiative could lead to the deployment of several other solar-powered faces across the BIXI network during summer 2012."

Astral Out-of-Home is a proud partner of the BIXI public bike rental system since its creation in Montréal in 2009. Astral Out-of-Home operates over 200 advertising faces within the BIXI network.

Astral Out-of-Home is one of Canada's leading out-of-home advertising companies with nearly 8,000 strategically-placed advertising faces in key markets in Québec, Ontario, and British Columbia. Strongly committed to environmental protection, the company has embarked on a series of green-and-clean initiatives to reduce the impact of its products on the environment.

Astral is one of Canada's largest media companies. It operates several media properties—pay and specialty television, radio, out-of-home advertising, and digital media properties—among the most popular in the country. Astral plays a central role in community life across the country by offering diverse, rich, and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, go to astral.com.

SOURCE ASTRAL MEDIA INC.

For further information:

Media

Hugues Mousseau
Manager
Corporate Communications     
Astral Media Inc.
514 939-5000
hmousseau@astral.com
Trade

Nathalie Doré
General Manager
Marketing and Creative Media
Astral Out-of-Home
514 529-3200
ndore@astral.com 

 

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