MONTREAL, May 2 /CNW Telbec/ - Astral Out-of-Home, one of Canada's
leading out-of-home advertising companies and subsidiary of Astral
Media Inc. (TSX: ACM.A/ACM.B), unveiled the first solar-powered
advertising face on a BIXI self-serve bike rental station.
The first solar-powered face in Montréal constitutes Astral
Out-of-Home's most recent innovation. Not only does it not require an
electrical source, but its LED-based (light-emitting diodes) lighting
lasts six times longer than conventional lights.
"The addition of this first solar-powered face again demonstrates Astral
Out-of-Home's innovative spirit," said Luc Quétel, Vice President, Real
Estate Services (Québec), Astral Out-of-Home. "We're also very proud to
offer the advertising community a new ecological and sustainable
advertising solution for BIXI, a self-serve bike rental system that
fosters the same values."
"The brand new BIXI station equipped with a solar-powered advertising
face will be located downtown on McGill College Avenue, in front of the
Maison Astral," added Alain Ayotte, President of the BIXI Public Bike
System Company. "If the pilot project is conclusive, this initiative
could lead to the deployment of several other solar-powered faces
across the BIXI network during summer 2012."
Astral Out-of-Home is a proud partner of the BIXI public bike rental
system since its creation in Montréal in 2009. Astral Out-of-Home
operates over 200 advertising faces within the BIXI network.
Astral Out-of-Home is one of Canada's leading out-of-home advertising companies with
nearly 8,000 strategically-placed advertising faces in key markets in
Québec, Ontario, and British Columbia. Strongly committed to
environmental protection, the company has embarked on a series of
green-and-clean initiatives to reduce the impact of its products on the
Astral is one of Canada's largest media companies. It operates several media
properties—pay and specialty television, radio, out-of-home
advertising, and digital media properties—among the most popular in the
country. Astral plays a central role in community life across the
country by offering diverse, rich, and vibrant programming that meets
the tastes and needs of consumers and advertisers. To learn more about
Astral, go to astral.com.
SOURCE ASTRAL MEDIA INC.
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