MONTREAL, May 6 /CNW Telbec/ - On Thursday, May 5, the sum of
$6.7 million was raised, thanks to the generosity of the listeners of
Astral Media Inc.'s (TSX: ACM.A ACM.B) 60 English-language radio
stations, located in 30 Canadian cities, during the Astral National Day of Caring for Kids Radiothon. The funds will help support several large children's hospitals and
healthcare facilities across the country.
"Once again, our listeners across Canada have shown their extraordinary
and touching generosity, as well as their solidarity with sick children
and their loved ones," said Rob Farina, Executive Vice President,
Content and Platforms, Astral Radio. "On behalf of the hundreds of
employees at Astral who made the Radiothon possible, I thank you from
the bottom of my heart."
Throughout the day, radio hosts encouraged communities served by their
radio stations to give generously. Broadcast live from partnering
hospitals and healthcare facilities, their shows heightened listener
awareness about the importance of giving, thanks to touching stories
from young patients and their parents.
You can read or watch these stories on the Radiothon's Facebook page at
the following address: www.radiothon.astral.com.
Astral teamed up with Children's Miracle Network, an international
non-profit organization dedicated to saving and improving the lives of
sick children by raising funds for children's hospitals and healthcare
"For a third consecutive year, Astral and its listeners have helped the
Children's Miracle Network and organizations that it supports to pursue
their mission to offer the best care possible to sick children," added
John Hartman, Chief International Officer, Children's Miracle Network.
"The entire Children's Miracle Network team warmly thanks the Astral
family and its generous listeners."
SMS and online donation platforms remain in operation for another few
Text messaging: Text ASTRAL at 45678
Astral is a leading Canadian media company, active in specialty and pay
television, radio, out-of-home advertising and interactive media. With
over 2,800 employees and offices in nearly 50 Canadian cities, Astral
Media is proud to play a leading role within communities where we
entertain and inform our audiences, and where we work and live. Last
year, Astral made a contribution of over 20 million dollars to over
370 community and charitable organizations, notably through the funding
of activities, donations, and the broadcasting of hundreds of public
service messages on our media platforms. To learn more about Astral, go
SOURCE ASTRAL MEDIA INC.
For further information:
Assistant Vice President, Communications
Astral Media Inc.