Asantae Reports Network Growth Metrics for Q2 2012

  • Management guides profitability for Q2 and balance of 2012
  • Recurring (autoship) orders increased 79% in Q2 over Q1
  • RealW8 unit sales increased 87% in Q2 over Q1

VANCOUVER and MESA, AZ, July 4, 2012 /CNW/ - Asantae Holdings International Inc. (TSXV: JVA) (OTC: ASNHF) ("Asantae" or the "Company"), a producer and marketer of innovative nutritional products through a network of independent distributors, today reported robust growth in several key areas for the second quarter 2012. 

Dan Lundell, Asantae's CEO, stated, "We are very pleased to announce the significant growth that we have demonstrated in the second quarter. This will be the first profitable quarter in Asantae's history and we anticipate this trend to continue for the remainder of 2012 and beyond. We have entered the summer season in a very strong position and in the coming months the company will be implementing several key initiatives focused on building a strong and stable core of sales leaders with increased levels of performance. We reiterate our guidance that we will achieve record revenues and profitability for fiscal 2012."

Asantae Affiliate Recruiting

During Q2 Asantae added 2,277 Affiliates and Preferred Customers as compared to 1,177 for Q1, an increase of 93% for Q2. The company added 729 new Affiliates and Preferred Customers in June. Recruiting is a key indicator of momentum and growth. 

Auto Ship Growth

Total Auto Ship (recurring) orders, an important gauge of retention and the health of the repeat consumption base of the business, are up 79% in Q2 over Q1. During Q2, Asantae fulfilled 2,975 total autoship orders as compared to 1,644 autoship orders in Q1. June autoship orders were 1,058 compared to 1,125 in May. 

RealW8™ Units Sold

Asantae sold 13,946 total units of RealW8™ in Q2 compared to 7,477 units of RealW8™ in Q1, an increase of 87%. The Company sold 4,641 total units RealW8™ in June, compared to 4,902 in May.

About Asantae

Asantae Holdings International Inc. (www.asantae.com) is a producer and marketer of innovative nutritional products through a network of independent distributors (Asantae Independent Affiliates).  Asantae's flagship product RealW8™ addresses the primary threat to public health in the industrialized world; overweight and obesity.  Asantae's approach to this threat is based on a body of research related to the brain chemistry of addiction, chronic low-grade inflammation and oxidative stresses which, according to scientific and medical research, are the underlying conditions for most modern epidemic diseases (obesity, heart disease, diabetes, stroke, some cancers, etc.). According to Marketdata Enterprises, Inc., the U.S. weight loss market alone is estimated at $60.9 billion per year.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements - Certain information in this news release is forward-looking within the meaning of certain securities laws, and is subject to important risks, uncertainties and assumptions. This forward-looking information includes, among other things, information with respect to the Company's beliefs, plans, expectations, anticipations, estimates and intentions, including the listing and trading of the Company's common shares on the Exchange.  The words "may", "could", "should", "would", "suspect", "outlook", "believe", "anticipate", "estimate", "expect", "intend", "plan", "target" and similar words and expressions are used to identify forward-looking information. The forward-looking information in this news release describes the Company's expectations as of the date of this news release.  The results or events anticipated or predicted in such forward-looking information may differ materially from actual results or events. Material factors which could cause actual results or events to differ materially from such forward- looking information include, among others, the Company's ability to develop new products which will receive market acceptance, to receive market acceptance in new markets outside the United States, to engage and retain qualified key personnel, employees and affiliates, to obtain capital and credit and to protect its intellectual property rights.

The Company cautions that the foregoing list of material factors is not exhaustive. When relying on the Company's forward-looking information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. The Company has assumed a certain progression, which may not be realized. It has also assumed that the material factors referred to in the previous paragraph will not cause such forward-looking information to differ materially from actual results or events. However, the list of these factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS NEWS RELEASE REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS NEWS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD-LOOKING INFORMATION AND SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE. WHILE THE COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION AT ANY PARTICULAR TIME.

SOURCE Asantae Holdings International, Inc

For further information:

CONTACTS:

Asantae Holdings International Inc. 
Dan Lundell, CEO/COO
danlundell@asantae.com
10153 E Hampton Ave, Ste 101, Mesa, AZ, 85209 USA
P: 480-278-8712 / F: 480-383-6147

Sequoia Partners Inc.
James Beesley
james@sequoiapartners.ca
P: 778-389-7715

Adam Rabiner
adamr@sequoiapartners.ca
P: 604-868-7881

Profil de l'entreprise

Asantae Holdings International, Inc

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