Artez Interactive announces new social fundraising app - built on Facebook - at f8 Developer Conference

- New app enables friends to feature the charities they support on their Facebook profiles -

SAN FRANCISCO, Sept. 22, 2011 /CNW/ - Today at f8, Facebook's developer conference, Artez Interactive (www.artez.com), a global leader in multi-channel fundraising solutions, announced a new Facebook app that enables friends to share the charities and social causes they support through the Facebook Platform.

Artez was one of a new class of apps announced at f8 to integrate new Facebook features. The Artez app makes it possible for people to connect around charity online with their friends like never before.

"We know Friendship Powered Fundraising is extremely successful," said James Appleyard, CEO & Chairman, Artez Interactive.  "In fact, door-to-door fundraising has evolved to include online, social and mobile channels. This enables fundraisers to be where their supporters are and tap into their network of friends, family and colleagues. With this new app on Facebook, donors will be able to share with their friends what they support and engage their networks in social and charitable initiatives."

The Artez feature works in the following way: When a donor is on a charitable site enabled with this new app, a box will appear after they have completed their donation to ask,  "Spread the word….share with friends" on Facebook?"  When a donor agrees, her Facebook News Feed is updated with "Kiran Balladin has donated to ABC charity with Artez Interactive."  No confidential information or contribution amounts are posted, rather a simple message highlighting the donor's action for a worthy cause.

In addition, the charitable organization receives a positive personal brand endorsement to an entirely new network, ultimately increasing the charity's own brand profile and reach. And as donors interact with the app, their friends can discover the charities that they care about.

Artez created the app for several high profile charities who will soon launch the feature including Free The Children, Canadian Diabetes Association, Canadian Red Cross, Kids Help Phone, SickKids Foundation, The Baycrest Foundation and the Leukaemia Foundation of Australia.

"Free The Children is pleased to be one of the first charitable organizations to use this Facebook app," said Marc Kielburger, Co-founder, Free The Children. "With this new feature we will be able to increase the awareness of Free The Children and inspire action by more supporters, we're really excited about its potential."

www.Artez.com

About Artez

We provide charities around the world with the ultimate online fundraising system. That's because our mission each day is to build and advance Friendship Powered Fundraising.

Friendship Powered Fundraising is a complete system of technology, functionality, services and support. It gives your fundraisers and donors the best possible ways to "connect, share and care—when, how and where" in the channels and the media they want to. It gives you the tools and techniques to maximize the power of friendship to reach greater goals in fundraising. The unique power of friendship has inspired revolutions in today's online social world. It can do the same thing in philanthropy. That's why you're here and so are we. Give your cause all the power of friendship with Friendship-Powered Fundraising.

Facebook® is a registered trademark of Facebook Inc.

SOURCE Artez Interactive

For further information:

Kiran Balladin
Artez Interactive
416-815-8777 ext 437
kballadin@artez.com

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Artez Interactive

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