AROOKOO: THE NEW MULTI-PLATFORM WALKING APP THAT PROMOTES HEALTHY LIVING

To view the Social Media Release, click here: http://smr.newswire.ca/en/readers-digest/arookoo-the-new-multi-platform-walking-app-that-promotes

MONTREAL AND VANCOUVER, June 7, 2011 /CNW Telbec/ - Arookoo is an innovative trans-media platform combining an iPhone App, companion Website and Facebook game. Transforming walking into a fun game, participants are rewarded for increasing the amount of steps walked each day - an interactive healthy activity! While completing a wide variety of fun walking challenges, GPS-based scavenger hunts, team challenges with friends, calorie and distance tracking and more, Arookoo promotes healthy living.  Reader's Digest Canada has partnered with Vivity Labs, a Vancouver leading developer of healthy and lifestyle gaming experiences, to launch ArookooTM, in Canada.

Find more information about Arookoo visit the media room at: http://arookoo.ca/press/

Arookoo is available to download at arookoo.ca.

Visit the Facebook page to play the game here: http://apps.facebook.com/worldexplorers

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

SOURCE Reader's Digest

For further information:

Michael Cole, Vivity Labs
mcole@vivitylabs.com
604.616.6180

Susan Zuzinjak, smitten creative boutique
susan@smittencreative.com
416-782-2300, ext. 201

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Reader's Digest

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