Toyota Canada's Facebook, twitter and YouTube channels create online
Canadian customer communities
TORONTO, Feb. 17 /CNW/ - Canada is home to some of the most passionate
and proud Toyota owners. Today, Toyota Canada launches a brand new
Facebook page, plus an enhanced twitter feed and YouTube channel, and
invites these customers and enthusiasts to share their passion and
stories by joining the conversation. The online conversation kicks off
with a new contest to find Toyota's #1 Fan.
"Canadian Toyota owners are proud of their trusted cars, trucks,
minivans and SUVs, and there will certainly be lots of competition to
find our #1 Fan. Our Toyota enthusiasts love to share their stories
with one another and with Toyota Canada, and these social media outlets
will enable us to better connect with our customers," said Stephen
Beatty, Managing Director at Toyota Canada Inc. "As we celebrate the
sale of our 4,000,000th vehicle in Canada and a quarter century of manufacturing Canada's most
popular Toyota vehicles at our assembly plant in Cambridge, Ontario,
it's a great time to offer Canadian Toyota fans this new venue for
communicating not only with Toyota Canada but also with one another."
Toyota enthusiasts are encouraged to enter the contest by sharing their
stories about why they believe they are Toyota's #1 fan through photo
or video. Finalists will be determined by the number of views of their
individual submissions as well as by a panel of judges, and
participants are encouraged to use their own social media channels to
increase their unique entry views. Finalists will be selected for a
final round of voting, after which six finalist videos will be created.
One lucky entrant will receive the grand prize, a Toyota of their
choice (up to $50,000 value). Two secondary prizes of a Panasonic HD
camcorder will be awarded. All submissions and votes are eligible to
win weekly prizes of $100 gas cards.
Toyota Canada has created a dedicated social media team to feed
information and entertainment into the portal, including:
Contests, including the "Toyota's #1 Fan" contest, through which
customers can share their stories through words, pictures and video and
win prizes, including a new Toyota vehicle;
Hot off the press vehicle and business intelligence, such as tours of
the refreshed Corolla and Matrix, the celebration of Toyota's 4,000,000th vehicle sale in Canada, Toyota Motor Manufacturing Canada, Inc.'s 25th anniversary, and more;
Intriguing videos, from ownership stories and favourite Toyota
commercials to information to ensure Canadians get the most from their
Toyota ownership and driving experience;
Updates on Toyota partnerships with celebrities such as Steve Nash to
business partnerships with Tim Horton's, Home Hardware, Delta Hotels,
Access to a dedicated team of Toyota experts to answer questions on
Follow @ToyotaCanada for the latest Toyota news from the Canadian
International Auto Show, and visit the following social media channels
for Toyota Canada updates:
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of
Toyota, Lexus and Scion cars, SUVs and trucks, and Toyota Industrial
Equipment. Toyota is the first full-line manufacturer to make all of
the elements of the Star Safety System standard on every 2011 vehicle.
The Star Safety System includes Vehicle Stability Control (VSC),
Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic
Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop
Technology (SST). TCI's head office is in Toronto, with regional
offices in Vancouver, Calgary, Montreal and Halifax and parts
distribution centres in Toronto and Vancouver.
SOURCE Toyota Canada Inc.
For further information:
For more details, including a full list of media contacts, digital images and product details please visit media.toyota.ca.