April 1 Alert: Mobilicity to introduce Data Access Fee/Tax

Rising carrier reconsiders need to charge extra fees

TORONTO, April 1 /CNW/ - Mobilicity today said it would introduce the industry's first Data Access Fee/Tax (DAFT) as its highly successful $10 unlimited data add-on continues to gain popularity with consumers across Canada.

"We join the Big Three wireless providers in charging customers extra fees as we look to maximize our profitability," said Vice President, Marketing, Sara Moore.

Effective tomorrow, the monthly $4.01 DAFT will join the System Access Fee (SAF) and Government Regulatory Recovery Fee (GRRF) as the newest extra fee in the Canadian wireless landscape.

The DAFT will only be applicable on Mobilicity's data add-on. The $10 unlimited data add-on provides customers with the ability to access the Internet to check email, surf the web and visit social networking sites for the equivalent of an average 33 cents a day - without the risk of getting an expensive bill for using more data than is included in their plan.

About Mobilicity (DAVE Wireless)
Mobilicity, Canada's UNLIMITED 3.5G mobile operator, provides nationwide coverage with unlimited coverage areas to make wireless communications more affordable and easier to use. Mobilicity's pay-in-advance unlimited talk, text and data plans ensure 100 percent bill certainty - without contracts, credit checks or hidden charges. Formerly known as Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors with more than $3 billion of capital under management. In 2010, Mobilicity was named one of Canada's Top 25 Up and Coming Information & Communication Technology start-ups by the Branham Group Inc. Further information about Mobilicity can be found at www.mobilicity.ca.

SOURCE Mobilicity

For further information:

For more information, images or interviews, please contact:
Sheryl Steinberg
Director, Communications & PR
Mobilicity
647-70-PRESS
media@mobilicity.ca

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