APPSOCIAL MEDIA LAUNCHES TINGLE.COM OPEN BETA IN TORONTO

The world's most advanced mobile dating application for the iPhone launches in Toronto, May 13th, 2011. With features such as voice and text chat, location-based discovery, and a host of female-friendly functions, Tingle is sure to be a hit among Toronto's most eligible singles.

TORONTO, May 5 /CNW/ - Vancouver-based mobile application developer AppSocial Media today announced the release of their flagship iPhone app, TINGLE, for the Greater Toronto Area.

TINGLE, available at tingle.com or via the Canadian iTunes App Store, delivers a fully-mobilized online dating experience for busy, city-dwelling singles and will significantly advance the state-of-the art in online dating. Among the service's key features are location-based discovery (the ability to meet others based on proximity), real-time voice and text chat (which allows users to communicate easily without sharing their phone number) and in-app messaging (which means users don't need to share their email addresses).

The result is that the TINGLE app is engaging, easy-to-use, and enjoyable. The company, which is backed by Vancouver-based angel investors and has 11 employees and contractors, focuses on delivering a positive and enjoyable user experience that is decidedly female-friendly. Founders canvassed more than 350 women in-depth in designing the service.

In January, the Manhunt gay dating app for the iPhone signed up 175,000 users in its first month. In April, web-based dating dinosaur Match.com disclosed that subscribers logging in through mobile devices grew 135% year over year to almost 30% of their total.

"This signals that users are voting with their fingers, and that they prefer mobile devices running apps to desktop computers with web browsers for flirting and socializing," said company founder Ian Andrew Bell, "We're fortunate to be at the crest of what will be a massive behavioral change for online dating."

The service is the first of its kind to use game mechanics to inhibit spam, message blasting, and many of the other abuses that afflict web-based dating networks and lead to high user churn. "Ninety-seven percent of message volume on most of the larger online dating networks flows to fewer than five percent of the users," adds Bell, "It's a discouraging aspect of the online dating experience that we knew we would have to remedy in building a mobile app."

The company has successfully tested TINGLE in Vancouver for a number of months, and is rolling out in other cities in Canada prior to a broader launch North America-wide this summer, with availability in Europe, South America, and Asia to follow later in 2011.

SOURCE AppSocial Media, Inc.

For further information: visit http://www.tingle.com or follow @tingle on twitter. For media inquiries please call (800) 724-7915 x1

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AppSocial Media, Inc.

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