Announcing New Krispy Kreme® Signature Coffee Blends: 'WORTHY of Our Doughnuts!'

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WINSTON-SALEM, N.C., Sept. 1, 2011 /CNW/ -- Today, Krispy Kreme proudly announces the launch of its new Krispy Kreme Signature Coffee Blends at participating U.S. and Canada locations. Three specially crafted coffee blends "WORTHY" of its one-of-a-kind doughnuts.

"From medium to full-bodied flavour, each blend features a smooth, distinctive flavour profile made from 100% Arabica beans," explains Ron Rupocinski, Krispy Kreme's Corporate Chef. "Pair it with any of our delicious doughnuts for a rewarding taste experience."

The following blends are available in 12oz, 16oz and 20oz cups, a 96oz Brew Box and 12oz freshly ground retail bags for home brewing:

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    --  Krispy Kreme Signature House- A smooth, medium-bodied, Latin American
        blend with a balanced flavour profile for the everyday coffee drinker.
        Make it a special treat with a hot Original Glazed® doughnut.

    --  Krispy Kreme Signature Dark Roast- With a dark roasted, full-bodied
        flavour, this blend of African, Indonesian and Central American
coffees
        was made for those who prefer a bolder coffee taste.  Try it with a
        signature cake doughnut.

    --  Krispy Kreme Signature House Decaf- A decaffeinated blend of Columbian
        and Sumatran coffee with all the taste and none of the jitters. Make
it
        a special occasion with a delectable filled doughnut.

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"Nothing gets your day started better than a great cup of coffee and your favorite Krispy Kreme doughnut," says Dwayne Chambers, Krispy Kreme's Chief Marketing Officer. "Be the office hero with a 96oz Brew Box of our new coffee and a dozen doughnuts. Or, take a 12oz bag home to enjoy with family and friends. "

Visit www.krispykreme.com to join "Friends of Krispy Kreme," or interact with Krispy Kreme on Facebook and Twitter.

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About Krispy Kreme Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Today, Krispy Kreme can be found in more than 650 locations around the world. Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange.

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SOURCE Krispy Kreme

For further information: Ryan Buenaventura of Krispy K. Canada Co., +1-514-779-7889, rbuena@krispykreme.ca Web Site: http://www.krispykreme.com

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