Online video network revives Canada's biggest indie music site and
launches three shows
TORONTO, Nov. 1, 2011 /CNW/ - -andPOP, one of Canada's largest sources for multiplatform pop culture
news, has acquired CHARTattack.com, a well-established and respected
Canadian music website. The online video network intends to revive the
site's popularity through more targeted content including a video
"The internet provides an incredible opportunity for sharing, promoting,
and celebrating great music, and our goal is to tap into that with
originality, honesty, and insight," says andPOP CEO Robert Ostfield who
intends to promote the more cutting-edge artists who are driving the
indie genre to new levels. "The CHARTattack audience can expect to see
video and text interviews with acclaimed artists like The Arkells,
Portugal The Man, Memory House, and Tory Y Moi this season."
CHART started out in 1990 as a print publication, and was deemed
Canada's longest-running and most-respected music magazine for nearly
two decades. In 1996, CHARTattack.com brought it online featuring music
news, CD reviews, interviews with Canadian and international artists,
and of course its notorious "Charts". When CHARTattack.com decided to
close its doors after being online for fifteen years, andPOP couldn't
let this Canadian music institution die. That said, CHARTattack will be
receiving a major overhaul as it enters its second life, but staying
true to the fundamentals that made it a success. Dan Busheikin, the new
Editor-in-Chief, says "We are honing back in on the independent and
alternative music scene for which the magazine was famous," says
Busheikin, whose background is steeped in music journalism. "Through
relevant video content our audience can explore indie music and new
artists in a more engaging way."
The acquisition comes at a time of growth for andPOP with new
programming set to launch on its own redesigned site, which already
streams to a syndicated audience of more than one million. "We're
excited to add three new shows that reflect the changing media
climate," says Mr. Ostfield referring to Small Talk, T.W.O.T.I. and #FreshPressLive listed below. "Our audience simply isn't watching traditional media
interviews that profile artists-- shorter interviews with a catchy
format resonate better online, and capture more attention." Recent
interviews for the site include Joe Jonas, Wiz Khalifa, The Cast of
Footloose, T-Pain, and Justin Bieber.
andPOP offers marketers unique opportunities to promote their brands
through innovative approaches to sponsorship and brand integration.
It's also attracting investment as new stakeholders recognize media
organizations no longer need to be defined by large studios and
overhead. Jordan Banks, Managing Director of Facebook Canada, joined
the board of directors in January 2010 and two others have recently
followed suit. Additionally, Jaimie Grossman, former CEO of UPTREND
Media, which was acquired by the Yellow Pages Group, has come on board
as a key advisor. He recognizes andPOP's structure and approach is
different from other outlets, operating out of a modest space and
streaming its high definition content through UStream's platform. The
platform provides powerful features allowing producers to create
TV-quality content at a fraction of the price.
andPOP's New Online Video Shows:
After the huge success of andPOP's MMVA coverage where Katy Perry helped
us make Justin Bieber a fake ID, it was clear our audience was looking
for something different. Small Talk is a way for fans to see their favourite artists as regular people, by
creating strange scenarios like getting a tattoo or going on a speed
date. Celebrities are willing to drop the personas we see in every
other interview when they're genuinely having fun! Hosted by Jordan
Bortolotti, these fun interviews are broken into "small" chunks (hence
the name Small Talk) that resonate better with an online audience. Watch daily on
T.W.O.T.I. (This Week On The Internet)
This show features and dissects the most popular viral videos each week.
Similar to a sports highlight package format, Comedian Paul Henry
Murphy adds his satirical spin to the videos trending on the internet.
Not only does T.W.O.T.I. keep you up to date on the best "fails" and accidentally awesome
content, it also features real reactions from random people on the
street. Watch daily on andpop.com.
#FreshPressLive on andPOP
Daily news is pulled from andPOP.com and discussed by hosts Jordan
Bortolotti and Natalia Buia. #FreshPressLive is based on pop-culture headlines without the stereotypical bull you're
used to seeing on TV. This show is raw, uncut, and live from the floor,
and includes the casual daily conversations you have with your friends.
We share new music videos, spread gossip and laugh about the random
stuff we can find on the internet. Watch daily at 5pm on andPOP.com.
For further information:
visit www.andPOP.com, www.CHARTattack.com. For media inquiries or interviews with andPOP CEO Robert Ostfield or CHARTattack.com's new Editor-In-Chief, Dan Busheikin, please contact: Aimée Savard, APR, email@example.com, 416-788-6719.