MONTREAL, June 22, 2011 /CNW Telbec/ - Astral Out-of-Home, a division of
Astral Media Inc. (TSX: ACM.A ACM.B), today announced that the Agence
Métropolitaine de Transport (AMT) has awarded the management of its
advertising network to Astral Out-of-Home, following a
The contract covers all advertising faces aboard trains, in train
stations, park-and-ride facilities, as well as metropolitan terminals.
AMT's current advertising network includes about 1,000 faces in trains
"This announcement leverages the offer of Astral Out-of-Home's
transportation division. With nearly 16 million train passengers and 71
million persons moving through the metropolitan terminals annually,
AMT's clientele is composed of active consumers and professionals
representing a choice target market for advertisers. With a solid
presence in the Montréal and Québec City airports, the addition of
AMT's major advertising network positions Astral Out-of-Home as a key
player in this sector in Québec," stated Luc Sabbatini, President of
"Astral Out-of-Home and AMT's relationship goes back to 2009 when Astral
proceeded with the installation of the first two structures of its
digital advertising network on land owned by AMT," said Joël Gauthier,
President and CEO of AMT. AMT wants to increase its advertising
revenues while benefiting from a platform to promote public
transportation. Astral Out-of-Home's innovative approach guided our
choice of a new partner."
Public transportation has substantially grown and developed over recent
years. The contract between AMT and Astral Out-of-Home comes at just
the right time when transportation authorities in Québec are currently
faced with increasing challenges as regards infrastructures,
particularly in the Montréal region. Public transportation is expected
to grow in popularity among travellers looking for efficient transit
Astral Out-of-Home is one of Canada's leading out-of-home advertising companies with
nearly 8,000 strategically-placed advertising faces in key markets in
Québec, Ontario, and British Columbia. As a forward-looking company,
Astral Out-of-Home has embarked on a series of green-and-clean
initiatives to reduce its ecological footprint and actively participate
in sustainable development.
Astral is one of Canada's largest media companies. It operates several media
properties—pay and specialty television, radio, out-of-home
advertising, and digital media properties—among the most popular in the
country. Astral plays a central role in community life across the
country by offering diverse, rich, and vibrant programming that meets
the tastes and needs of consumers and advertisers. To learn more about
Astral, go to astral.com.
SOURCE ASTRAL MEDIA INC.
For further information:
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Director, Corporate Communications and Synergies
Astral Media Inc.
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Vice President, Real Estate Services (Québec)