AMT awards exclusive advertising management contract to Astral Out-of-Home

MONTREAL, June 22, 2011 /CNW Telbec/ - Astral Out-of-Home, a division of Astral Media Inc. (TSX: ACM.A ACM.B), today announced that the Agence Métropolitaine de Transport (AMT) has awarded the management of its advertising network to Astral Out-of-Home, following a request-for-information process.

The contract covers all advertising faces aboard trains, in train stations, park-and-ride facilities, as well as metropolitan terminals. AMT's current advertising network includes about 1,000 faces in trains and stations.

"This announcement leverages the offer of Astral Out-of-Home's transportation division. With nearly 16 million train passengers and 71 million persons moving through the metropolitan terminals annually, AMT's clientele is composed of active consumers and professionals representing a choice target market for advertisers. With a solid presence in the Montréal and Québec City airports, the addition of AMT's major advertising network positions Astral Out-of-Home as a key player in this sector in Québec," stated Luc Sabbatini, President of Astral Out-of-Home.

"Astral Out-of-Home and AMT's relationship goes back to 2009 when Astral proceeded with the installation of the first two structures of its digital advertising network on land owned by AMT," said Joël Gauthier, President and CEO of AMT. AMT wants to increase its advertising revenues while benefiting from a platform to promote public transportation. Astral Out-of-Home's innovative approach guided our choice of a new partner."

Public transportation has substantially grown and developed over recent years. The contract between AMT and Astral Out-of-Home comes at just the right time when transportation authorities in Québec are currently faced with increasing challenges as regards infrastructures, particularly in the Montréal region. Public transportation is expected to grow in popularity among travellers looking for efficient transit solutions.

Astral Out-of-Home is one of Canada's leading out-of-home advertising companies with nearly 8,000 strategically-placed advertising faces in key markets in Québec, Ontario, and British Columbia. As a forward-looking company, Astral Out-of-Home has embarked on a series of green-and-clean initiatives to reduce its ecological footprint and actively participate in sustainable development.

Astral is one of Canada's largest media companies. It operates several media properties—pay and specialty television, radio, out-of-home advertising, and digital media properties—among the most popular in the country. Astral plays a central role in community life across the country by offering diverse, rich, and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, go to astral.com.

SOURCE ASTRAL MEDIA INC.

For further information:

Business and Economic Publications

Hugues Mousseau
Director, Corporate Communications and Synergies
Astral Media Inc.
514 939-5000
hmousseau@astral.com
Trade Publications

Luc Quetel
Vice President, Real Estate Services (Québec)
Astral Out-of-Home
514 939-5000
lquetel@astral.com

 

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