MONTREAL, April 13 /CNW Telbec/ - Amaya Gaming Group Inc. (TSXV: AYA) ("Amaya"), an entertainment solutions provider for the gaming industry
announced today that its Short Message Service (SMS) Lottery ("SMS
Lotto") successfully launched in the Republic of Kenya in February 2011
has already exceeded over 100,000 SMS in a day far exceeding the
internal Amaya targets. Please visit the official website for
additional information at www.kwachumamilli.com.
"We are very pleased to have already surpassed the single day 100,000
day SMS participation rate within the first 45 days from launch. This
is well ahead of our projections and are very pleased with the
response. We believe that the continuous and significant increase in
the participation rate so far experienced clearly demonstrates the
success and strong appeal of our lottery solutions ," mentioned Mr.
David Baazov, President and Chief Executive Officer of Amaya.
About SMS Lottery program
Amaya offers a software platform that operates mobile lotteries allowing
the sale of electronic tickets by using the mobile phone as the medium
of purchase, using SMS (Short Message Service) technology.
The users can participate in a SMS Lottery by sending a SMS text message
with specific keywords to a short-code, or a specially designated phone
number. The drawings are televised and the results are broadcast on
radio and television as well as published in newspapers; winners are
also notified via SMS message.
About Amaya Gaming Group Inc.
Amaya is engaged in the design, development, manufacturing, distribution
and sale of technology based gaming solutions for the regulated gaming
industry worldwide. For more information please visit www.amayagaming.com
Disclaimer in regards to Forward-looking Statements
Certain statements included herein, including those that express
management's expectations or estimates of our future performance
constitute "forward-looking statements" within the meaning of
applicable securities laws. Forward-looking statements are necessarily
based upon a number of estimates and assumptions that, while considered
reasonable by management at this time, are inherently subject to
significant business, economic and competitive uncertainties and
contingencies. Investors are cautioned not to put undue reliance on
forward looking statements. Except as required by law, Amaya does not
intend, and undertakes no obligation, to update any forward-looking
statements to reflect, in particular, new information or future events.
"Neither TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release."
SOURCE AMAYA GAMING GROUP INC.
For further information:
| Mr. David Baazov |
President and CEO Amaya Gaming Group Inc.
North America: 1-866-744-3122
| Investor Relations |
Dumais Financial Communications