Only 21% of Canadians are aware that all-weather tires are more effective in winter conditions than
all-seasons - "mountain/snowflake" symbol on tires indicates
suitability for winter driving
TORONTO, Sept. 16, 2011 /CNW/ - Despite the fact that three out of four
Canadians have either had their car pushed or helped push another
driver's vehicle in winter, Canadian drivers still are not taking
necessary measures to ensure safe winter driving, according to a recent
survey commissioned by Canadian Tire. In areas where winter rated tires
are not mandated by law, 57% of drivers will head into the season
without winter tires.
Although tires have a simple-to-follow winter driving rating system, 78%
of Canadians are unaware it exists. To find out quickly if tires are
suitable for winter driving, consumers can look for the Rubber
Association of Canada "mountain/snowflake" symbol which appears on all
tires that meet or exceed industry established snow traction
performance requirements and have been designed specifically for use in
cold weather and severe snow conditions.
All-weather tires, a relatively new tire category, bear the
"mountain/snowflake" symbol. Yet only 21% of Canadians are aware that
all-weather tires are more effective in winter conditions than
all-season tires. The Hankook Optimo 4S all-weather tire, one of most
recognized all-weather tires in the country, is marked with the
"mountain/snowflake" symbol. Starting this month, the Hankook Optimo 4S
will be available for purchase only at Canadian Tire starting at
$84.99. For a limited time, customers who purchase 4 of these tires
will get a Canadian Tire $50 bonus card.
For Canadians who live and commute in urban areas, all-weather tires
bearing the "mountain/snowflake" symbol deliver true year-round safety
and performance. All-weather tires, which are a hybrid of winter tires
and all-season tires, can be kept on vehicles year round, saving
drivers the added steps of changing tires and storing their second sets
during off seasons.
"As the leading tire retailer in Canada, we help drivers through the
winter season by offering over 3,500 different tires including brands
like Michelin, Goodyear, Hankook, Continental and Pirelli," said Carol
Deacon, Associate Vice President of Automotive for Canadian Tire. "With
one of the broadest tire selections in the country, we can make sure
that Canadian drivers find the right tire for their vehicle, needs and
"We are proud to partner with Canadian Tire to bring this revolutionary
tire to the Canadian market," said Joseph Park, marketing
communications manager at Hankook Tire Canada. "Hankook Tire is
dedicated to providing the highest quality product with the latest
innovations, and Optimo 4S is a testament to our dedication."
The Optimo 4S is engineered to provide optimum performance in all four
seasons. The tire has an asymmetric tread pattern design and hybrid
compound technology to provide outstanding handling, braking and
traction on dry, wet and snow-covered road conditions while providing
extended mileage. Only tires with the "mountain/snowflake" symbol, like
the Optimo 4S, qualify as a suitable winter tire in provinces where
winter tires are mandated by law.
About Canadian Tire
Canadian Tire Corporation, Limited (TSX:CTC.a) (TSX:CTC) is one of
Canada's most-shopped general retailers and the country's largest
sporting goods retailer, with more than 1,700 retail and gasoline
outlets from coast-to-coast. Our primary retail business categories -
Automotive, Living, Fixing, Playing and Apparel - are supported and
strengthened by our Financial Services division, which offers such
products and services as credit cards, retail deposits, in-store
financing, product warranties, and insurance. Nearly 68,000 people are
employed across the Canadian Tire enterprise, which was founded in 1922
and remains one of Canada's most recognized and trusted brands.
About Hankook Tire Canada Corp.
Headquartered in Brampton, Ontario, Hankook Tire Canada Corporation is a
technology-focused, customer-oriented company that markets and
distributes a complete line of high performance and ultra-high
performance passenger tires, light truck and SUV tires, winter tires
and medium truck and bus tires in Canada. With quality-proven
products, Hankook Tire Canada is rapidly growing to become an industry
leader in Canada. As the National Partner and the Official Tire of
Hockey Canada, Hankook Tire Canada actively supports grassroots sports
and contributes back to local communities. Visit www.hankooktire.ca for more details.
About the survey
From September 2nd to September 4th, 2011, an online survey was conducted among
a sample of 1,007 Canadian adults who drive a car and who are Angus
Reid Forum panel members. The margin of error on the full base — which
measures sampling variability — is +/- 3.01%. Discrepancies in or
between totals are due to rounding.
SOURCE CANADIAN TIRE CORPORATION, LIMITED
For further information:
Jessica Culp, Communications Advisor
Caitilin Doherty, North Strategic (for Canadian Tire)
Mark van Tol, NATIONAL Public Relations (for Hankook Tire)