Aimia Receives Top Marks for Market Presence, Loyalty Analytics and
Measurement, Loyalty Data Management in Independent Research Firm
MONTREAL, Nov. 4, 2013 /CNW Telbec/ - Forrester Research,Inc., an
independent research company has recognized Aimia, a global leader in
loyalty management, as a loyalty program leader in "The Forrester
Wave™: Loyalty Program Service Providers, Q4 2013; The Eight Providers
That Matter Most And How They Stack Up."
The Forrester report, which was released on Wednesday, categorizes
companies as Leaders, Strong Performers, Contenders and Risky Bets.
Aimia was cited as one of five "Leaders" in the loyalty program service
Aimia "stacked up" very well and received top scores in Loyalty
Analytics and Measurement and Loyalty Data Management. And, the
Forrester Wave™ cites Aimia as receiving the highest score in Market
Presence, which looks at financial strength, target market, total
employees and the number of active and new customers for each firm.
Separately, the report also notes that "Marketers looking for a global
perspective on loyalty will like Aimia's international presence." as
well as commenting that, "in this evaluation, Aimia's loyalty analytics
and program operations shone."
"Aimia is pleased to be recognized as a Leader in loyalty programs,"
said Michael Zea, President and CEO of Aimia's U.S. operations. "The
momentum we have been building globally reflects our focus on growing
our comprehensive loyalty service and product offerings, and our
commitment to helping our clients develop deep and meaningful
relationships with their best customers."
Aimia Inc. ("Aimia" or the "Corporation") is a global leader in loyalty
management. Employing more than 4,000 people in over 20 countries
worldwide, Aimia offers clients, partners and members proven expertise
in launching and managing coalition loyalty programs, delivering
proprietary loyalty services, creating value through loyalty analytics
and driving innovation in the emerging digital, mobile and social
Aimia owns and operates Aeroplan, Canada's premier coalition loyalty
program, Nectar, the United Kingdom's largest coalition loyalty program
and Nectar Italia. In addition, Aimia owns stakes in Air Miles
Middle East, Mexico's leading coalition loyalty program Club
Premier, Brazil's Prismah Fidelidade, and i2c, a joint venture
with Sainsbury's offering insight and data analytics services in
the UK to retailers and suppliers. Aimia also holds a minority position
in Cardlytics, a US-based private company operating in
transaction-driven marketing for electronic banking. Aimia is listed on
the Toronto Stock Exchange (TSX: AIM). For more information, visit us
For further information:
Krista Pawley, Vice President, Global Communications, D +1 416 352 3794 / M +1 416 737 8413, Krista.Pawley@aimia.com