Adobe After Effects can replace Flash on mobile devices, says YOUi Labs

Developers can implement their design vision for natural user interface when After Effects is paired with YOUi Labs' uSwish

OTTAWA, Nov. 15, 2011 /CNW/ - Adobe announced last week that it will no longer adapt Flash Player for mobile devices to new browser, OS version or device configurations. In response, YOUi Labs, developer and marketer of Natural User Interface (NUI) technology and services, today announced that, in its view, Adobe After Effects will replace Flash as the NUI-creating tool of choice when paired with the uSwish user interface framework.

Implementing UI design without compromise has long been a challenge for application developers. The final product that goes to market is rarely as the designer envisioned it. Trying to communicate the subtleties of a designer's vision - through gestures, animation and three-dimensional moving parts - is a significant challenge for UI developers because they've traditionally been limited by the abilities of the application-development platform. Flash provided an acceptable development environment, but applications built in this environment fell down on execution because the supporting platform was unable to perform.

Adobe After Effects is an industry-standard application designed for animation and compositing for motion graphics and visual effects. YOUi Labs' UI framework uSwish brings next-generation 2D and 3D experience to consumer devices. uSwish reduces time to market and provides competitive advantage to consumer electronics and cellular phone companies. When paired with the uSwish UI framework, After Effects becomes the ideal environment for designing an NUI. Designers can work without constraints, confident that every aspect will make its way into the final product. The gap between designer and developer is finally bridged.

"The ability for designs to go from concept in Adobe After Effects directly into a mobile UI is a game changer for our customers and design partners," said Jason Flick, CEO of YOUi Labs. "We believe we are the only UI platform capable of this integration as a result of our team re-thinking the entire approach to NUIs and how they are architected."

The pairing of After Effects and uSwish allows designers to get the result they want. After Effects avoids inaccuracies and trial and error during implementation, ultimately reducing project costs.

For more information on UI design without compromise using uSwish and After Effects, view YOUi Labs demo on YouTube or view the presentation recently given at UXCamp Ottawa by YOUi Labs' VP of research and development, Andrew Emmons.

About YOUi Labs

At YOUi Labs, our focus is on offering services and next-generation technology that enable consumer electronics manufacturers to differentiate themselves. The YOUi Labs platform provides industry-leading graphics performance while significantly reducing time to market. We bring together the experience and people from leading gaming, GUI development, and mobile service companies who have led in their space for over seven years. Together, there are over 500 million devices running software developed by our team. For more information, visit www.youilabs.com

The names of actual companies or products mentioned herein may be the trademarks of their respective owners.

SOURCE YOU i Labs

For further information:

Media and analysts contact:

Linda Forrest
inmedia Public Relations 
+1 613 983 3300
lforrest@inmedia.com
Twitter: @youilabs
www.youilabs.com

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