ACCESSIBLE MEDIA INC. (AMI) TO PRE-EMPT THE ACCESSIBLE CHANNEL-TAC FOR FEDERAL ELECTION WITH DESCRIBED VIDEO!

A Canadian First! Described Video Broadcast Of Federal Election On The Accessible Channel-TACtv

CBC News & TAC on Monday, May 2nd at 10:00p.m. E.T. to bring blind and low-vision Canadians all the rich, visual details of a historic night for our country!

TORONTO, April 29 /CNW/ - ACCESSIBLE MEDIA, (AMI), Toronto, April 29th, 2011- Election Night 2011 will mark the latest advance in AMI's 20-plus-years in making sure blind and low-vision Canadians are equally informed.  On May 2nd at 10:00p.m. real-time Election Night Coverage will start on AMI's The Accessible Channel-TAC. Thanks to AMI's ongoing partnership with CBC News, TAC's audience will now, for the first time, be able to more fully experience all the excitement and surprises of what will no doubt be a fascinating night of televised federal-election results.

"Ever since AMI's VoicePrint service went on the air in 1990, we've been bringing blind and low-vision voters news and information in audio form so they, too, can keep current on the issues and developments, that everyone in a democracy must have if they are to make the best decisions," says David Errington, AMI's President and CEO.

"And now, on AMI's TACtv, thanks to the CBC and our experienced team of Producers and Describers, they will have a richer experience on what is always a big night for democracy - the evening when, after so much suspense, the voters' choices are finally revealed," adds Errington.

Election Night 2011 will be the second collaboration between AMI and CBC in producing a big event with real-time Described Video within just a few days. On Friday, April 29 the Royal Wedding with live Described Video was broadcast on TACtv.

"As with the broadcast of William and Kate's marriage," says John Melville, Vice President, Programming and Production, (AMI), "we want to make the distinction between colour commentary, which offers interesting facts and details, and Described Video, which offers full visual details of, for example, the sad look of a defeat or the rich mixture of colours in a winner's headquarters full of balloons and ribbons."

AMI Describers  Sarah Mennell and Imali Perera have been selected to cover election night, and they will do so, tag-teaming throughout the evening, based in pauses in conversation and based on cues from AMI Producers  Simone Cupid, Diana Golts, Andrew Morris, and Ron Rickford who will be sharing CBC facilities. The CBC will be providing Closed Captioning for the event.

"It's a real honour to be part of this broadcast first," says Describer Sarah Mennell, who also described part of the Royal Wedding for AMI.

"Helping build a more inclusive Canada is such a satisfying job to do," says John Melville, Vice President, Programming and Production, AMI. "AMI is just thrilled to provide the audience with such an important - and newly accessible - event."

Pre-Election Coverage on AMI's
VoicePrint-Contact can be heard on
Saturday, April 30th at Noon E.T.
Repeated Sunday, May 1st at 6:00p.m. E.T.

Federal Election Night results - a simulcast with real-time     
Described Video of "CBC News Canada Votes 2011" -              
                                  on The Accessible Channel-TAC                                                          
on Monday, May 2 from 10:00 p.m. to 1:00 a.m. E.T. *

To access The Accessible Chanel-TAC:             
Bell Aliant Channel 888
Bell TV  Channel 48
Cogeco Ontario Channel 555
Cogeco Quebec Channel 66
Compton Channel 888
Eastlink Channel 888
MTS Channel 888
Novus Channel 888
Rogers Channel 888
SaskTel Channel 554
Shaw Cable Channel 888
Shaw Direct Channel 888
Source Cable Channel 111
TBaytel Channel1111
Telus TV Channel 55
Videotron Channel 27
Videotron HD Channel 627

For more information please go to
www.accessiblemedia.com

*TACtv East and West join CBC News coverage at 10:00 p.m. Eastern due to election blackout restrictions.

About Accessible Media Inc. (AMI)                                  
Accessible Media Inc. (AMI) is a not-for-profit multimedia organization operating two broadcast services, VoicePrint and The Accessible Channel- TACtv, and their companion websites. AMI serves more than five million Canadians who are blind, with low vision, print-restricted, deaf or hearing-impaired, learning disabled, and mobility impaired, in need of literacy skills or learning English as a second language, by making media accessible through audio recordings or described video. More information is available at www.accessiblemedia.com.

SOURCE NEWS - MEDIA

For further information:

Georgina Blanas, Director, Government, Public and Affiliate Affairs
1-800-567-6755 extension 0981
georgina.blanas@accessiblemedia.com


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