MONTREAL, May 9 /CNW Telbec/ - ACCC is pleased to announce that Higher
Education Marketing, a provider of consulting services for website
optimization and online web marketing, has been selected as an Advanced
Skills Development Partner.
Montreal-based Higher Education Marketing works with Canadian colleges
to maximize their return on investment in the use of Internet
resources, e-marketing, e-recruitment, and mobile applications. Using web-based analytics and search engine optimization for schools, Higher Education Marketing provides education clients with
the information and models they need to optimize e-marketing efforts,
as well as blended e-marketing / traditional campaigns.
"Higher Education Marketing can help ACCC member institutions make
strategic investments in their marketing and recruitment efforts. They
provide the data colleges need to make cost-effective decisions, with
the benefit of directly tracking the results of their marketing and
recruitment," noted ACCC President and CEO, James Knight.
HEM Founder and CEO, Philippe Taza, is enthusiastic about the
opportunity to support member institutions in focusing and calibrating
their e-activities to recruit students and build their brands. "We are
very excited to be working with the ACCC. This partnership will allow
us to promote a data-based approach to marketing that will maximize
recruiting initiatives and improve return on investment for community
colleges across the country," Taza stated.
About Higher Education Marketing
Higher Education Marketing provides analytics-driven education marketing solutions for schools,
universities and colleges across Canada. A full service Internet
marketing agency, Higher Education Marketing utilizes Google Analytics,
search engine optimization, mobile SMS alerts, pay per click and social
media to remove the guesswork from education marketing. This
analytics-driven approach provides actionable data to stakeholders,
maximizing marketing initiatives and improving return on investment.
SOURCE HIGHER EDUCATION MARKETING
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