A New Sense of Place at Mail Champlain

A new era awaits you

BROSSARD, QC, Nov. 1, 2011 /CNW Telbec/ - A premier fashion destination on the South Shore of Montreal, shopping at Mail Champlain is more enticing than ever. Following a major redevelopment investment of $40 million, Mail Champlain is proud to unveil its new state-of-the art look and feel, as well as its strengthened retail offering.

''These improvements represent a new era for Mail Champlain and confirm our leadership position in the market,'' states Gilles Deschênes, General Manager of the property. ''Mail Champlain has always been a fashion destination where customer service is key. The combination of these strengths has brought the centre to a new level," he added.

In order to provide an optimal shopping experience, Mail Champlain's interior was completely refreshed and now offers shoppers an ambience that exudes warmth and conviviality. The common areas, now bathed in natural lighting, offer a refined and contemporary feel. Comfortable Internet stations offer free access to the mall's WI-FI network while the new rest areas are welcoming and inviting. The recently-expanded food court boasts an inspiring and elegant design, completely transforming this area of the mall.

"Mail Champlain is a core asset in Ivanhoé Cambridge's portfolio, as is Rockland in Town of Mont Royal and Place Ste-Foy in Quebec City.  Situated in a strategic location, the centre enjoys a high level of awareness in its market," adds Jean Laramée, Principal Vice-President, Eastern Portfolio, North America, Ivanhoé Cambridge. "The new Mail Champlain is an excellence example of the company's expertise and features three key elements that allow us to improve and sustain our shopping centres: the ambience, an appealing retail offering, and unique experiences that allow the centre to connect with the values of its clientele."

Refined and more user-friendly, Mail Champlain is where unique experiences can be had. Recently, Mail Champlain hosted an exhibition on the history of the South Shore and another one on floral fashion. The shopping centre will also present Style Icons - a look at the great influences on fashion. All these improvements, combined with an attractive retail offering, allow clients to enjoy a renewed shopping experience that redefines the New Mail Champlain. The centre is now home to brand names such as Browns, BCBG, Simon Chang and Guess, in addition to H&M's recently-expanded store, Zara, and StyleXchange, for a total of 150 sought-after retailers.

About Mail Champlain
Mail Champlain dominates its market on the South Shore due to its appealing retail offering and its strategic location. Located just a few minutes from the bridges that link the region to downtown Montreal, the shopping centre attracts more than six million visitors each year.

About Ivanhoé Cambridge
Ivanhoé Cambridge is one of the world's ten largest real estate companies. Its portfolio covers three sectors: shopping centres, office and multi-residential buildings. As at December 31, 2010, the assets totalled more than CAD$30 billion and were present in 24 countries around the world.
www.mailchamplain.ca

Headquartered in Montréal, Québec, Ivanhoé Cambridge is the real estate subsidiary of the Caisse de dépôt et placement du Québec, one of Canada's leading institutional fund managers.
www.ivanhoecambridge.com

SOURCE IVANHOE CAMBRIDGE

For further information:

Gilles Deschênes
General Manager, Mail Champlain
(450) 466-3535, extension 223
gilles.deschesnes@ivanhoecambridge.com

François Gaboury
Director, Public Affairs and Communications
Ivanhoé Cambridge
(514) 847-4171
francois.gaboury@ivanhoecambridge.com

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IVANHOE CAMBRIDGE

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